FOR 80 YEARS, Smokey the Bear has delivered the same core message of fire prevention. In 2001, the US Forest Service updated Smokey’s long-running “Remember, only you can prevent forest fires” to “Only you can prevent wildfires.” But YOU has always centered Smokey’s directive to all of us. We, yes, we, hold a responsibility to prevent wildfires.
That’s important to remember as Smokey celebrates his 80th year of igniting fire prevention efforts on a national scale. He officially turned 80 on August 9, marking the longest running public service campaign in the country. Who doesn’t like, and recognize, Smokey the Bear? And remember his message to us about fire.
Smokey, before he morphed into an anti-fire campaign spokes-bear, was a real bear. A cub injured and orphaned in a 1950 New Mexico wildfire. That’s the story anyway.
I admit I didn’t think all that much about wildfires until recent years, when smoke-hazed skies began occasionally blanketing Minnesota. Even here in southern Minnesota, the smoke from Canadian and western wildfires sometimes affects air quality. When I hear and see media reports about wildfires out West, I wonder how people manage to breathe, how they cope with the ongoing threat of fire, the death and destruction.
We’re not immune here in Minnesota, with most wildfires centered in the northern forested regions of our state. But occasionally, the Twin Cities metro and other areas experience out-of-control fires. Early this past March, for example, firefighters battled a massive blaze near Waseca (25 miles southwest of Faribault) that destroyed nearly 2,000 acres and injured three. Smokey’s cautionary words need to be heeded by all of us no matter where we live.
I am most cognizant of fire, though, when staying at a family member’s cabin in the Brainerd Lakes area. Dense pine forests, scrub grass, dried pine needles and more seem sufficient fuel for a wildfire. There are no campfires on windy days. Not for Randy and me.
Then there’s Smokey, or at least a Smokey the Bear sign along Crow Wing County Road 3 south of the cabin by the Mission Township Hall and Fire Station 1. The sign ranks the daily fire danger and also advises that burning permits are required in the area.
During a recent visit, I noticed more. Smokey held a HAPPY BIRTHDAY gift bag with an attached note to “Help yourself to a tiny bear!” I reached inside the bag and pulled out a tiny blue plastic bear and a tiny green bear for my grandchildren. Later, I schooled them about Smokey the Bear and wildfires. They loved the mini bears.
A hand-printed “Happy 80th Smokey” paper sign also hangs below Smokey’s feet, partially covering PREVENT WILDFIRES. Smokey is celebrating his birthday throughout 2024. He’ll be in the Macy’s Thanksgiving Day Parade, at the lighting of the US Capital Christmas Tree…
Like the injured cub of the 1950 New Mexico wildfire, bears roam the woods of central and northern Minnesota and sometimes venture south. A bear was spotted at River Bend Nature Center in Faribault and farther south this past summer.
Before leaving the cabin recently, Randy found berry-laced scat along the driveway that looked suspiciously like bear poop. I sent a photo to my brother-in-law. Jon confirmed this was scat from a cub. A mama bear and three cubs were sighted at the cabin in June, certainly not the first bear sightings in the Crosslake area. I wasn’t surprised by Randy’s discovery, although unsettled. I like the imaginary 80-year-old Smokey the Bear. But if I encountered a real Smokey, I doubt I would pause to wish him a HAPPY BIRTHDAY. Nope, I’d pretty much be outta there.
© Copyright 2024 Audrey Kletscher Helbling
Minnesota Prairie Roots 
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