
DO MOST KIDS STILL BELIEVE in Santa Claus? Or at least the magic of Santa? I hope so.
There’s something profoundly wonderful about Santa. He represents the best in all of us. He listens. He’s always happy. He loves cookies and milk. And he doesn’t promise us the moon. To do so would not be in our best interests, although a child with a long list of wants may disagree.

There was a time when I paged through the Sears & Roebuck Christmas catalog looking for toys I thought I needed. It really was a futile effort as I never got them anyway. But I was dreaming as every child is wont to do before Christmas. Except, I think, in 2024 kids are more likely to get what they want.

I wonder what Santa thinks of all the requests today. Would he prefer to hire elves who are skilled only in woodworking versus computer programming? Would he prefer simpler toys that engage the imagination and spark creativity to so many electronics? Does his head spin when he inventories the ever-growing number of gadgets and batteries piling up at the North Pole?

Just thinking about everything Santa needs to keep straight makes my head spin. At least he’s contracted with others to help in gift delivery. I never thought one team of reindeer could possibly handle the job. Santa can’t do everything. There’s a lot of pressure to get gifts delivered on time. (Thank you, postal workers, and others.)

Despite all of the changes through the decades, Santa remains as popular as ever, so it seems to me. Parents still plop crying babies on Santa’s lap for photos. Kids approach the Jolly Old Guy with a mix of trepidation and hope. In the end, Santa still holds a sense of wonder that remains timeless through the generations. And therein lies the magic of Santa. Do you believe?
© Copyright 2024 Audrey Kletscher Helbling


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