“Did u hear about the anti-cheese billboard up by green bay?” my Wisconsin-resident daughter texted.
Since I discovered her message seven hours after she sent it, I was on my own to investigate. You don’t dangle a tidbit of information like that in front of my eyes and expect me to let it go.
So here’s the deal, according to information I gleaned in a quick online search.
The Washington D.C.-based nonprofit Physicians Committee for Responsible Medicine has sponsored a billboard along Highway 41 near Lambeau Field with this message:
Warning:
Cheese Can
Sack Your Health
Fat. Cholesterol. Sodium.
I don’t need to explain. If you want details on the Physicians Committee’s stand, click here.
Originally, the billboard featured an image of the Grim Reaper wearing a cheesehead hat. Now he’s hatless, reportedly due to a threatened lawsuit by the company that makes those signature hats.
So, that all said, I wonder if the D.C. folks understand, really understand, the importance of cheese in Wisconsin.
I’ll take you on a little photographic tour through Wisconsin, showing you images taken within the past 10 months.
I expect this isn’t the last we’ll hear of this billboard controversy.
And, just for the record, I love cheese.
Cheese is a big part of the tourism industry in Wisconsin as evidenced by this photo taken at Simons Specialty Cheese in Little Chute. Yes, those would be the famous cheesehead hats.
Simons Specialty Cheese is one of the retail outlets for Trega Foods, Ltd., which produces natural curds and mozzarella sticks right next door at its Little Chute plant.
Kitschy cheddar cheese shapes sold in Wisconsin.
You can't miss these cows and cheese sign along a Wisconsin roadway.
A small sampling of the cheeses available at Simon's Specialty Cheese.
Humbird Cheese, a popular tourist stop at Tomah.
Promoting cheese on a billboard along a central Wisconsin highway.
SO, WHAT’S YOUR take on the Physicians Committee for Responsible Medicine billboard and/or its stand on cheese?
Minnesota Prairie Roots 
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