“Did u hear about the anti-cheese billboard up by green bay?” my Wisconsin-resident daughter texted.
Since I discovered her message seven hours after she sent it, I was on my own to investigate. You don’t dangle a tidbit of information like that in front of my eyes and expect me to let it go.
So here’s the deal, according to information I gleaned in a quick online search.
The Washington D.C.-based nonprofit Physicians Committee for Responsible Medicine has sponsored a billboard along Highway 41 near Lambeau Field with this message:
Sack Your Health
Fat. Cholesterol. Sodium.
I don’t need to explain. If you want details on the Physicians Committee’s stand, click here.
Originally, the billboard featured an image of the Grim Reaper wearing a cheesehead hat. Now he’s hatless, reportedly due to a threatened lawsuit by the company that makes those signature hats.
So, that all said, I wonder if the D.C. folks understand, really understand, the importance of cheese in Wisconsin.
I’ll take you on a little photographic tour through Wisconsin, showing you images taken within the past 10 months.
I expect this isn’t the last we’ll hear of this billboard controversy.
And, just for the record, I love cheese.
SO, WHAT’S YOUR take on the Physicians Committee for Responsible Medicine billboard and/or its stand on cheese?