Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Diamonds & Guns October 21, 2011

SO, I’M GOING to assume you’ve heard of the hard rock band Guns N’ Roses, right?

How about Diamonds & Guns?

I thought so.

I ran across the combo yesterday while browsing the local newspaper, The Faribault Daily News. We’re talking rock here, just not music.

For four days this week, through Saturday, if you spend $1,500 or more at Paffrath Jewelers in Owatonna, you’ll get a Weatherby Upland 12 gauge pump shotgun.

Dole out $3,000 or more on a purchase and you get a Browning full Camo 12 gauge shotgun.

“When you get that special gift for the woman in your life you should get something too!” the ad for Paffrath Jewelers reads. It’s aimed at guys looking to buy a diamond engagement ring.

Apparently the future hunter husband types appreciate this incentive as the ad states the sale is “back by popular demand.”

If this sales approach works for Paffrath, and apparently it does, good for this family-owned business with three stores in Minnesota. The other two are in Willmar and Alexandria. I’m uncertain whether this promotion applies to all three stores or just the one in Owatonna, which, by the way, has a Cabela’s store, every outdoorsman’s shopping paradise.

“You better hurry,” the ad urges.

Guys, just a little word of advice here: If you buy a diamond engagement ring at Paffrath during this Diamonds & Guns sale, you might want to keep that gun incentive part to yourself.