Minnesota Prairie Roots

I AM A SENSITIVE SOUL. I am also a wordsmith. Combine the two and you get someone who responds with sensitivity to words. That’s me. Use inappropriate words in certain contexts and my emotions flare.

For example, I don’t like the words crazy, insane and nuts when applied in general to how someone is acting. If you’re talking about actual nuts, like peanuts, walnuts or almonds, nuts is appropriate. Apply it to human behavior and you have overstepped the boundaries of fitting word usage in my opinion.

You can be crazy with joy, meaning excessively joyful. I’m good with that. But if someone terms another person crazy, I recognize that for what it is, a hurtful label. Ditto for insane.

For anyone with a mental illness, especially, and for others, words like crazy and nuts sound offensive. I can’t think of any other illness with such associated disrespectful words that are loosely used in everyday life.

And then there’s the intentional use of hurtful words. A southern Minnesota craft brewery, whose name and location I choose not to share here (but which I feel needs some education by the National Alliance on Mental Illness), claims “Crazy Good Beer” with names that are spin-offs of mental illnesses. Hopzophrenia IPA. Catatonic Cream Ale. Manic Black Lager. Clever marketing or humorous, you might say. Me? Nope. This sensitive soul finds these names degrading/mean/offensive/insensitive to anyone diagnosed with and managing a mental illness.

What if, for example, the beers were spin-offs tied to cancer? Chemo Juice. Black Lung Lager. Radiated Raspberry Sour. And so on. I expect the response would be loud, and not in a good way. But it’s alright to name beers after schizophrenia, depression, bi-polar…? Nope. Not OK.

I’m not picking on this small town brewery. I expect these are fine, hardworking folks dedicated to the craft of brewing beer. Rather, it’s one public example of inappropriate word usage and the importance of recognizing the power of words.

Words matter, sensitive wordsmith or not.

THOUGHTS? Any words that spark a negative reaction in you?

© Copyright 2023 Audrey Kletscher Helbling