SO, I’M GOING to assume you’ve heard of the hard rock band Guns N’ Roses, right?
How about Diamonds & Guns?
I thought so.
I ran across the combo yesterday while browsing the local newspaper, The Faribault Daily News. We’re talking rock here, just not music.
For four days this week, through Saturday, if you spend $1,500 or more at Paffrath Jewelers in Owatonna, you’ll get a Weatherby Upland 12 gauge pump shotgun.
Dole out $3,000 or more on a purchase and you get a Browning full Camo 12 gauge shotgun.
“When you get that special gift for the woman in your life you should get something too!” the ad for Paffrath Jewelers reads. It’s aimed at guys looking to buy a diamond engagement ring.
Apparently the future hunter husband types appreciate this incentive as the ad states the sale is “back by popular demand.”
If this sales approach works for Paffrath, and apparently it does, good for this family-owned business with three stores in Minnesota. The other two are in Willmar and Alexandria. I’m uncertain whether this promotion applies to all three stores or just the one in Owatonna, which, by the way, has a Cabela’s store, every outdoorsman’s shopping paradise.
“You better hurry,” the ad urges.
Guys, just a little word of advice here: If you buy a diamond engagement ring at Paffrath during this Diamonds & Guns sale, you might want to keep that gun incentive part to yourself.
Minnesota Prairie Roots 
Maybe you need to protect those stones?
Excellent point. Why didn’t I think of that? Of course, that has to be the reason for the gun give-away.
David Letterman poked fun at this ad last year. Someone sent it in to the ‘small town news’ segment. Dave had trouble guessing how to say Faribault. Paul the music leader is from Canada and was able to help pronounce Faribault as in Daily news. Free national advertising.
Clearly I did not know this, Jim. Thanks for telling me, and all of us.