Minnesota Prairie Roots

TYPICALLY, JUNK MAIL I receive goes directly from my mailbox into the recycling bin without even a read-through.

But the message and graphic on this piece of mail paused me to stop, read the words and actually flip the oversized postcard to the other side.

Now why did this mass mailing capture my momentary attention?

The short, off-the-wall powerful message popped right out at me. And, the image, well, who doesn’t savor a chocolate Easter bunny?

Connecting the bitten-off-tail bunny with the chosen message seems creative genius to me, the perfect pairing of art and words.

Now I don’t know who, specifically, is the creative mind behind this postcard. But the mailing comes from CANVAS Church in Northfield.

I won’t be attending or joining CANVAS Church. I already have a church home. But I applaud this congregation for reaching out to the masses with an impressionable message that might just bring people in the doors for Easter morning worship.

As an added Easter worship incentive, CANVAS is offering free individual or family photos by a professional photographer.

There you go. Creative marketing and gimmicks to draw in worshipers. Not a new concept. But certainly one that made me stop to read a piece of junk mail before tossing it into the recycling bin.

© Text copyright 2012 Audrey Kletscher Helbling