SHOULD A NEWSPAPER charge for publishing a letter to the editor?
My Minnesota State University, Mankato, journalism professor Robert Shipman would likely turn over in his grave if he read that question. He impressed upon me that the editorial page is the heart of a newspaper. A staunch supporter of community journalism, he would not advocate paying for letters to the editor. Neither do I.
I have great respect for this newspaper man who nearly 40 years ago taught me the basics of journalism—instilling in me a strong sense of fairness in writing balanced news stories. Opinion, he emphasized, should be reserved for the editorial page.
This brings me back to charging a fee for letters to the editor. Interestingly enough, my concern is prompted by a notice published in The Gaylord Hub, a third-generation family newspaper where I accepted a reporting job right out of college.
Decades after I left my two-year stint at this small southern Minnesota weekly, I still get The Gaylord Hub. Unlike most community newspapers, The Hub does not have a strong editorial page. Rare are the editorials. However, locals often voice their opinions in letters to the editor. There’s been significant controversy in Gaylord related to school issues.
But now the publisher/editor has established a new policy for election-themed letters. Policies for letters to the editor are the norm at newspapers. Many publications restrict length; monitor for libelous and offensive content and personal attacks, etc.; and don’t publish election-related letters in the final issue before an election. But, in a quick perusal of the internet, checking out several major dailies across the country and several Minnesota daily and weeklies, I found none with a “pay for” publication fee.
The Little Falls based The Morrison County Record, for example, states that “Letter writers are encouraged to stick to the issues and the positions on issues and qualifications of the candidates.” Letters that lean toward advertising aren’t published.
In Gaylord, though, under the new policy, if you want to write a letter supporting or opposing a candidate or a political party, you’ll have to pay for it. Thirty dollars for up to 300 words for a Paid Election Letter.
I get where the newspaper is coming from with this policy. Some people will abuse the system by viewing the editorial page as a free advertising opportunity. But to blanket apply that to all election-focused letters seems a suppression of opinions. The policies established by The Morrison County Record seem more appropriate, more balanced in curbing potential abuse while maintaining freedom of expression.
That said, there was a time when newspapers printed obituaries and engagement, wedding and birth announcements at no cost to readers. No more, at least in most publications. Would my college professor opine that change. He likely would. Robert Shipman was Old School community journalism. He was all about integrity, unbiased reporting, getting facts right and, above all, always always spelling names correctly. He taught me well. He taught me that the opinion page is the heart of a newspaper.
Copyright 2016 Audrey Kletscher Helbling
The new letters to the editor policy published in the August 4 edition of The Gaylord Hub.