
AS A WRITER, I’m drawn to words. Perhaps that’s why I appreciate signs, slogans, even interesting messages on t-shirts such as “I put ketchup on my ketchup.” I spotted a guy in Faribault recently wearing a ketchup tee and told him I liked his shirt. I appreciated the humor. It was his second compliment of the day, he said. I’m not surprised given an American obsession with the condiment. I mean, my older brother squirted ketchup on his potatoes when we were kids. And most people can’t eat fries without ketchup. I can.

Then there’s the t-shirt I saw for sale earlier this year at a Czech celebration in Montgomery. In white letters on black fabric, the noun, Czech girl, was defined “like a normal girl but cooler.” I guess I will never be Czech cool since my heritage is German.
Nor will I hold Bohemian power or pride as printed on two buttons worn by a man in traditional Czech attire at the same Montgomery event. He was in the right place, Minnesota’s Czech triangle, to be sporting those ethnic-proud buttons.
But I saw one identifier in Montgomery that proved relatable. And that was “Hope Dealer” displayed on a downtown storefront window. Hope happens to be one of my favorite words, one I’ve leaned into often during challenging times in my life. There’s nothing quite like hope to focus thoughts on difficult days. In Montgomery, “Hope Dealer” marks a substance abuse treatment center, which offers hope to those who walk through the door. The noun applies to me when I offer hope to someone who needs to be uplifted, encouraged and supported, maybe even inspired.

Sometimes superheroes inspire as seen on a flashy purple car parked at a downtown Faribault Car Cruise Night this summer. Captain Marvel themed the car. The Minnesota license plate, CPTMRVL, did not escape my notice. This car owner clearly identifies with the positive superhuman powers of Captain Marvel.
Over in Northfield at Makeshift Accessories, a home-grown shop featuring art crafted from primarily recycled materials, I found a sign that fits me—MN G1RL. It’s made from Minnesota license plate letters and a single number cobbled together. The rustic look appeals to me. But mostly, it’s the words I appreciate. I am a life-long Minnesota girl. If I were to define MN G1RL, I’d write “like a normal girl but stronger.” You’ve got to be strong to survive our long, harsh winters (although they are not as long and harsh as they once were).
Whether you’re from Minnesota or elsewhere matters not. Whether you’re into superheroes or not doesn’t matter to me. Whether you’re Bohemian or German or some other ethnicity matters not either. Whether you douse everything in ketchup or not, I don’t care.
But it does matter to me that you hold hope. It matters to me that you can read that singular word and feel the optimism it carries. You can carry hope in your heart. And you can dispense hope within your community through your words and actions. While you do that, notice the signs, slogans and interesting messages that surround you, that are part of everyday life wherever you live. Words matter. So says this southern Minnesota writer.
© Copyright 2025 Audrey Kletscher Helbling




I so agree with you, Audrey. I’m always alert and drawn to words and slogans and they do bring me tiny glimmers of hope and solidarity in a world that is challenging in so many ways. sometimes I applaud them just inside my own head and sometimes I applaud the person or place who displays them. I love the hope dealer one hear as well and its meaning is very powerful. I really want the t-shirt that I’ve seen some people wear that has one word on the front and it says : resist. that says so much in this moment.
I’d love to wear that “resist” tee also. We must. Resist.
I just order a very simple ‘I love due process T-shirt.’
Love the message!
A fun and inspirational post, Audrey. I enjoyed it!
Thank you. Good to hear from you, Bernadette. 🙂
Wonderful thoughts. Gives me hope. Thank you so much. Ken in Northfield.
Ken in Northfield, it’s good to hear from you. We must hold hope.
Hope, my word for the year…but really forever…Amen. 😉
Mine also. For many years and forever. Amen.
Lovely post, Audrey. Hope is a powerful feeling. ❤
You’re right, Penny. Hope is powerful.
As a retired administrative, words and graphic were my livelihood, sometimes mine, often others. Public and business. Interesting how our landscape has changed with billboards, words on people, places and things. And blogs like this. Thankful for so many avenues of communicating! You do it so creatively.
Thank you, Sandra. I appreciate your kind and generous words.
Love that Hope Dealer sign! It’s brilliant!
I thought the same.