DOWNTOWN FARIBAULT IS BEGINNING to look at lot like Christmas. That’s my observation after a quick walk along several blocks of Central Avenue on the Saturday afternoon of Winterfest.
Our core business district buzzed with shoppers checking out the many homegrown specialty and other shops housed in our historic downtown buildings.
I loved seeing all the foot traffic. This shows me our business community is drawing people to shop for one-of-a-kind goods not found at mass retailers. This also shows me people care about supporting local. This shows me, too, that customer service and connections still matter in a world obsessed with online shopping.
I was delighted to encounter The Grinch outside Faribault’s newest downtown shop, Runamuck Workshop. It’s a toy store already getting an enthusiastic response from the community. The Grinch was there for photo ops, but stepped out briefly to spread a little holiday fun and to draw shoppers inside.
On this afternoon, I wasn’t shopping for gifts. Rather, I was window shopping, looking for creative holiday storefront window displays to photograph. I found plenty and certainly missed some as the frigid weather allowed me to linger only so long before my fingers felt the bite of cold and I called it quits.
But I found my favorite display, featuring Buddy the Elf, at The Oasis Cafe. A personal story drew me to stand in front of the window with a Buddy cut-out hovering over a plate of spaghetti and assorted candy, candy canes, candy corn and syrup. This, if you’ve seen the movie “Elf,” denotes Buddy’s definition of the four basic food groups. My son loved the “Elf” film so much that I gifted him with syrup and candy corn one Christmas because, why not have a little fun with a nine-year-old? Now, all these years later, I photographed The Oasis “Elf” scene and texted it to my son, who is all grown up and living in Boston.
To see local business owners create visually-pleasing holiday window displays warms my heart. It’s fun to see their creations. They add to the festiveness of the downtown business district. And sometimes they spark memories, like mine of “Elf” and my son, who will be back in Minnesota soon for the holidays.
At Keepers Antique Shop, shopkeeper Nona Boyes creates artsy window displays year-round, a nod to her art degree and marketing skills. I always admire her displays, including inside her shop full of antiques, collectibles and vintage goods.
When the weather warms and no snow is falling, perhaps I’ll head downtown again with my camera. Mine is a downtown with stunning historic buildings, locally-grown businesses and friendly shopkeepers invested in this community. And that matters to me, as it should to anyone who calls Faribault home.
© Copyright 2025 Audrey Kletscher Helbling
Minnesota Prairie Roots 
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