I FELT COMFORTABLY, nostalgically, at home in Plainview, a farming community of some 3,340 in southeastern Minnesota’s Wabasha County.
Here kids bike along the main drag through town, passing by homegrown shops and other businesses. Here friendly shopkeepers engage in easy conversation that made me feel incredibly welcomed. And connected.
This is a rural community through and through. Home to the Plainview Milk Products Cooperative. Surrounded by farm fields. And, at its essence, home to residents rooted in rural life. Noted Minnesota author Jon Hassler, who penned novels about small town life, grew up here (and in Staples). His parents owned the local Red Owl grocery store.
At The Shop on Broadway, relative newcomer to the area and co-proprietor Sonia spoke about a recently-purchased rural property.
At the variety store, the clerk and I exchanged histories of growing up on dairy farms.
Inside Young Love Floral & Finds, I found plenty of cow art to love.
Plainview, in many ways, surprised me. I’d been here previously, nearly 10 years ago when a wrong turn led Randy and me to this small town some 20 miles northeast of Rochester. During that brief stop, we popped into the Jon Hassler Theater/Rural America Arts Center. The theater closed soon after and the arts center followed. But both impressed me. This return trip to Plainview revealed a new side, a thriving business district of welcoming, one-of-a-kind shops.
Not all were open on the Saturday of my mid-May visit. But I perused enough to get a feel for what this community offers. As cliché as it sounds, Plainview seems an undiscovered gem with its independently-owned shops staffed by friendly folks with time to chat. I felt unrushed in uncrowded stores. Browse at my own pace. Take in the setting and merchandise and down-home feel of being in the moment in rural Minnesota.
That comes from someone who is not a shopper, who easily tires of mass-produced whatever in Big Box stores. But I didn’t feel that here in Plainview. Inside The Shop on Broadway and J.T. Varieties & Toys, I found nostalgia. Antiques and collectibles in The Shop. And at the Variety store, I stepped back in time, into a mercantile akin to the Ben Franklin or Woolworth’s of my youth. I eased down narrow aisles jammed with merchandise—ran my hand across beautiful cotton fabric layered on shelves, eyed endless knick knacks, appreciated the Little Golden Book storybooks for sale.
At Young Love Floral & Finds, historic photos, a vintage Mallard Seeds sign (the seed company was once housed here as was a bank) and the First National Bank vault (now a storage space) revealed more about this community. I love this little shop owned by floral designer/creative Shantelle Speedling. The biggest surprise here: wood flowers. Speedling uses them in her floral designs and they are unbelievably beautiful.
Another surprise came in finding The Magnolia Cottage Boutique. If this had not been my last shop stop, I may have tried on some of the clothing therein because I loved the styles. But I was tired and it takes a lot for me to try on clothes. The shop also sells home décor, gifts, flowers and more.
Next door, Cakes Etcetera was closed, so no cupcakes for me on this Saturday afternoon.
A few doors down, I spotted a vintage sign for Gopher Lanes Bar & Grill. The bowling alley is closed—for the summer. But that didn’t keep me from admiring the sign which is, oh, so Minnesotan. Before Plainview schools merged with Elgin and Millville, their mascot was the Gophers. And just some 10 miles to the southwest of Plainview, the town of Viola celebrates the lowly pocket gopher with an annual community celebration, the Viola Gopher Count. The 148th annual festival is scheduled this week on June 15 and 16. That’s another story and Viola, another place to visit. Just like Plainview.
PLEASE CHECK BACK for more posts from Plainview. I’ll take you inside shops, show you signs, art and more discovered on a Saturday afternoon along Broadway. I’m sure I missed a lot of what Plainview offers. So if you are from this town, or have visited, I welcome your insights on places to check out.
© Copyright 2022 Audrey Kletscher Helbling