Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Shopping for the father-of-the-bride at a “Main Street” men’s clothing store in Owatonna August 7, 2013

Chairs invite customers and passersby to sit a spell outside St. Clair's for Men and Owatonna Shoe.

Chairs invite customers and passersby to sit a spell outside St. Clair’s for Men and Owatonna Shoe.

THERE’S SOMETHING TO BE SAID for a long-standing men’s fine clothing store like St. Clair’s for Men in Owatonna.

My husband, who was shopping for a suit for our eldest daughter’s wedding, ended up at St. Clair’s after quick stops at two large retail chain stores. In at least one of those stores, we rummaged through racks of suit coats and dress pants without a clerk in sight to assist.

Randy received attentive personal service from the minute he walked into St. Clair's for Men.

Randy received attentive personal service at St. Clair’s for Men.

But the minute we walked in the door at St. Clair’s, 117 N. Cedar Avenue in downtown Owatonna, Randy received top notch personal service. I didn’t get the employee’s name, but he knew sizes just by looking at my husband, although he did pull out the tape measure for arm length. He’s worked at St. Clair’s for 27 years.

According to the business’ website, “With over 140 years of combined menswear experience, we are sure we’ll spoil you for shopping anywhere else.” They got that right.

A snippet of the fine clothing at St. Clair's.

A snippet of the fine clothing at St. Clair’s.

Since 1890—that’s 123 years—this business, owned by Greg Krueger since 1982, has served men in southern Minnesota.

Meandering through the store, I found this iron set up in the rear. Another example of customer service.

Meandering through the store, I found this iron set up in the rear. Another example of customer service.

Shopping at St. Clair’s, for us, took the stress out of purchasing a suit for the most important day of a father’s life. Randy got a perfect fit, after free alterations at the in-house tailor’s shop.

Randy even brought home a leaflet on how to tie ties.

Randy even brought home a leaflet on how to tie ties.

A small sampling of the ties sold at St. Clair's.

A small sampling of the ties sold at St. Clair’s.

The sales prices of the suit coat, pants, white shirt and tie made buying here no more costly than purchasing from a mega retailer.

A model business motto imprinted upon a St. Clair's bag.

A model business motto, “your personal men’s store,” imprinted upon a St. Clair’s bag.

If this sounds like an enthusiastic endorsement of St. Clair’s for Men, it is.

St. Clair's for men sits next to Owatonna Shoe, which has been "serving the area for over 65 years, with service, quality and fit!"

St. Clair’s for men sits next to Owatonna Shoe, a family-owned business which has been “serving the area for over 65 years, with service, quality and fit!” Catch that? Service, just like that offered at St. Clair’s.

I’m all for great customer service, a business art that seems mostly lost but for these small town independently-owned Main Street shops.

Full service independent men’s clothing stores are rare these days. I remember when two such shops, Jim & Joe’s and Ochs Department Store, existed in downtown Faribault. No more.

So I am especially thankful for places like St. Clair’s for Men which, with knowledge, individual attention and outstanding customer service, transformed my hardworking blue collar husband in to one mighty handsome father-of-the-bride.

© Copyright 2013 Audrey Kletscher Helbling