OCCASIONALLY, I RUN across something that strikes me as odd/out-of-place/unusual/interesting/nonconforming.
I strung those similar words together because I couldn’t decide which one perfectly fits the business name in the photo below.
“Why would I categorize this business title as an oddity?” you ask.
Well, because Shylah’s Urban Spa is located on Main Street in Elysian, a town of 580 residents located northeast of Mankato along Minnesota Highway 60. Elysian doesn’t exactly qualify as an urban community even when its population swells during the busy summer tourist season.
I could guess why Shylah inserted “urban” into her spa name. Perhaps the word choice relates more to the atmosphere and experience than to the small-town location.
Shylah’s Urban Spa is, according to information on the city of Elysian website, a “Unique salon offering all the latest trends! We offer all hair services, nail services, massage, permanent cosmetics, eyelash extensions and hair extensions.”
Now, I have never been to a spa. But, if I was to patronize one, I would expect to find those services. So if Shylah wants her customers to think they are in New York City or Minneapolis or even Mankato, instead of Main Street Elysian, that’s fine by me.
© Copyright 2010 Audrey Kletscher Helbling