Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

How about a diesel sandwich while you watch fireworks? June 30, 2014

Filed under: Uncategorized — Audrey Kletscher Helbling @ 6:00 AM
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When I learned to read, I read about Dick, Jane and Sally and their dog, Spot. Plus their cat, Puff, and Sally’s teddy bear, Tim. And let’s not forget Mother and Father.

See Dick run. See Jane run. See Sally run. Did they ever walk?

Such were the exciting words printed upon the pages of my classroom primers.

So when I spot a “See Spot Run” sign along Wisconsin State Highway 21 near Omro, I think of learning to read, not canine services.


Wisconsin signs, Spot


But it’s a clever connection, isn’t it? Would you understand this stand-alone sign or would you, like me, have to Google “See Spot Run” to understand?


Wisconsin signs, diesel sandwich


Then there’s the most amusing of all signs further along the highway. It advertises diesel sandwiches at JB Sales with locations in Arkdale and Necedah. I’m certain the sign maker didn’t intend for the message to be read as “diesel sandwiches.” But that’s how my brain reads the words.


Wisconsin signs, steak


I’m still puzzling over another sign, this for Silvercryst, a fine dining establishment along Silver Lake near Wautoma that boasts GR8 steaks. Why wouldn’t you just spell out “great?” Because the sign is supposed to resemble a license plate apparently.


Wisconsin signs, cheese in Omro


There are lots of cheese sellers in Wisconsin vying for local and tourism dollars. So you have to make yourself stand out. And one cheese sign in particular, in Omro, catches my eye. Because of the cows.


Wisconsin signs, fireworks


Finally, you can’t travel Wisconsin without noticing an abundance of fireworks signs. There’s nothing too special about this Highway 21 sign, except the advertising of Demo Night on June 20. Is this demo deal common for fireworks places in Wisconsin? Tell me. I’m from Minnesota.

© Copyright 2014 Audrey Kletscher Helbling


17 Responses to “How about a diesel sandwich while you watch fireworks?”

  1. hotlyspiced Says:

    Fireworks have been banned in Oz, except for organised events where you stand and watch. In terms of buying them for yourself, that’s illegal! Such a shame. When I grew up I loved cracker night. When I saw the title of this post I was desperate to find out what was in a diesel sandwich! xx

  2. Dan Traun Says:

    I’ve heard of these demo nights before. It would be informative to know what things do before you purchase them. Love the signs. It is funny how the designers had no idea how some may read their works. A simple change in pt. size, font or color just doesn’t provide sufficient separation.

  3. treadlemusic Says:

    I’ve not been able to understand the whole “fireworks thing” at all………it’s illegal to set them off but not to sell them???? Really??? Yes, signs are meant to grab attention, but the means used are, at times, suspect for sure!!!!!!

  4. Beth Ann Says:

    Can’t help you with the demo deal at all but then I am not from Wisconsin. 🙂 I love finding signs like this and am the picture taker of them also. Seems like there are some witty folks out there in the advertising world.

  5. randy Says:

    So how far is it? 1/2 or 3/4 miles? To get the diesel sandwiches.

  6. Loving the Signs 🙂 I usually do a double check when signs run things together, like Diesel and Sandwiches – ha! Great addition to the cheese with the cows too. Happy Week!

  7. One of the funnier signs I saw years ago was for a local event in a small town — “Wrestling Meat Raffle.” I can still get a mental image of wrestling roasts, chickens, etc.

  8. Jackie Says:

    These signs are GR8….ha ha

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