TRAVELING THROUGH THE CROSSTOWN area of Minneapolis along Interstate 35W, I note the Peters Billiards sign flashing bright on the side of an earth-toned building.
You can’t miss it.
Pool cues and racked balls define the signage, leaving no doubt that this family-owned business sells pool tables and accessories. I appreciate such specific graphic signage that’s colorful, clear and concise.
Behind that sign there’s a history that stretches back to 1957, according to the company’s website.
Inside, you’ll find Greg Peterson, one of the world’s leading experts and collectors of antique billiard tables. Some of those tables are displayed here.
The business restores pool tables, even offers a custom line created by co-founder Ken Peters.
All of this I learned because that interstate side sign grabbed my photographic attention.
Well done, graphic designer.
© Copyright 2015 Audrey Kletscher Helbling