LA CROSSE, WISCONSIN, HOLDS a reputation as a beer-drinking town.
The city’s annual Oktoberfest and volume of downtown bars back that up. Or just ask any college kid in La Crosse and you’ll likely get the same assessment.
On a recent visit to this Mississippi River town, I spent some time downtown drinking beer (at a brewery), dining and shopping. If I was bar-hopping college age, I could have hung around into the evening and drank until bar closing time. Not that I encourage excessive drinking, but I was once young…
I noticed, in particular, how La Crosse bars really try to draw patrons inside with creative signage. Take The Library, which clearly aims to attract college students via this message bannered across its awning: If Mom calls, tell her I’m at The Library! My second daughter, who attended the University of Wiscosnin, La Crosse, confirms that The Library truly looks like a library inside. She worked at the library. Not The Library. But at UW-L’s Murphy Library.
Should you happen to visit La Crosse, take note of all the bars. Try to count them. I wonder how many line the streets of this historic downtown.
© Copyright 2015 Audrey Kletscher Helbling