Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

What’s the point of this message from Blue Point? June 28, 2018

Filed under: Uncategorized — Audrey Kletscher Helbling @ 5:00 AM
Tags: , , , , ,


SOMETIMES I WONDER, what don’t I understand? What am I not getting here?



Isn’t it obvious that when you want to drink a bottle of beer, you need to twist or pop off the cap?



Maybe it’s an attempt at creative and memorable marketing via humor. That must be the reason New York-based Blue Point Brewing prints Please Remove Bottle Cap Before Drinking on a bottle neck label. Website content convinces me this may be the case. I’m not amused by some of the words published there. But then I’m not a New York brewer.



Now take a turn. Tell me why you think Please Remove Bottle Cap Before Drinking is printed on Blue Point bottles. Or tell me about an off-the-wall message you’ve read on a label or on packaging.

© Copyright 2018 Audrey Kletscher Helbling


14 Responses to “What’s the point of this message from Blue Point?”

  1. Claudette Says:

    This should be a collaborative blog post. Instructions like this are everywhere. Hmmm….lol

  2. Beth Ann Says:

    I think a lot of companies put obvious instructions on things to prevent law suits, etc. Remember the scalding coffee lawsuit from McDonalds that spurred on the the “Caution- Hot Contents” label on cups now. Stating the obvious does not mean that people will make good choices. 🙂

  3. Murphy's Law Says:

    HAHAHAH!! A friend of mine bought a package of sleeping pills. The label read: MAY CAUSE DROWSINESS!! Well, one would only hope so!
    🔹 Ginger 🔹

  4. Just like a to go cup of coffee states “hot”. We live in a lawsuit environment and it is amazing what people will try to sue over. It could also be creative marketing on the brewers part too. Cheers My Friend – love Fruit Beers 🙂 Happy Day – Enjoy!

  5. Almost Iowa Says:

    Could the reason be lawyers? Did someone injure themselves by neglecting to remove the top and then sue? I’ve heard of dumber lawsuits.

  6. Jackie Says:

    I guess I read it as obvious…..just to be funny

  7. valeriebollinger Says:

    I agree…it’s the willingness to people to sue for anything theses days. Most are unreasonable.

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