Minnesota Prairie Roots

SOMETIMES I WONDER, what don’t I understand? What am I not getting here?

Isn’t it obvious that when you want to drink a bottle of beer, you need to twist or pop off the cap?

Maybe it’s an attempt at creative and memorable marketing via humor. That must be the reason New York-based Blue Point Brewing prints Please Remove Bottle Cap Before Drinking on a bottle neck label. Website content convinces me this may be the case. I’m not amused by some of the words published there. But then I’m not a New York brewer.

Now take a turn. Tell me why you think Please Remove Bottle Cap Before Drinking is printed on Blue Point bottles. Or tell me about an off-the-wall message you’ve read on a label or on packaging.

© Copyright 2018 Audrey Kletscher Helbling