I’M DRAWN TO SIGNS. Business signs. Roadside signs. Homemade signs. Nearly all signs, except political signage, attract my interest. The campaign signs I can do without, especially those that are in place too early and well beyond allowable time-frames (as in my neighborhood). But I digress.
Perhaps it’s the creative in me that leads my eyes to appreciate the artistry of signs. I consider fonts, color, design, art—all the pieces that come together in conveying a message. Sometimes the individual parts work. Other times, I’m left wondering.
That’s exactly how I felt upon viewing a sign recently in the produce department of a local grocery store. It was the sloth art which caught my eye. I’ve always thought sloths to be ugly-cute. Except for their sharp claws, they appear cuddly. I just want to wrap one in a hug, feel its long, furry arms embracing me.
Considering the hand-drawn grocery store sloth art snagged my interest, the sign accomplished its original intent—to make me look. But I felt confused. What’s the connection between a leaf, twig, bud-eating sloth and vegetables in a produce section? There is none, as far as I can determine. The slow-moving mammal eats neither corn nor Brussels sprouts. I do.
And sloths live in the tropical rainforests of Central and South America, far from the cold and snow of Minnesota, which can feel tropical in the heat and humidity of summer. Sloths can be found in Minnesota hanging on trees inside the Tropical Encounters exhibit at Como Park Zoo and Conservatory in St. Paul. Perhaps Chloe from Como inspired the grocery store artist. Who knows?
Whatever the story behind the produce section sloth sign, I appreciated it. But not enough to purchase corn or Brussels sprouts on this April day in southern Minnesota.
© Copyright 2024 Audrey Kletscher Helbling
Minnesota Prairie Roots 
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