Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

A rural Minnesota billboard packs a powerful message January 10, 2011

IF YOU TRAVEL OUTSTATE Minnesota, otherwise known as any place outside of the Twin Cities metro, check out the billboards.

They’re worth noting because of how they differ from advertising along freeways, where anyone from anywhere will see the signage.

In rural areas, the target audience seems much more localized.

For example, on a recent road trip to southwestern Minnesota, I spotted a billboard along U.S. Highway 14 near New Ulm advertising the Brown County Fair. Never mind that the fair happened last August.

Another sign promoted Chuck Spaeth Ford Mercury in Sleepy Eye and New Ulm. My automotive machinist husband tells me Ford no longer manufactures Mercury.

I also saw a billboard advertising Carhartts at the Runnings (“farm”) store in Springfield. This rugged clothing, footwear and more are almost a must-have for rural Minnesotans.

 

Pizza and Carhartts advertised on billboards along U.S. Highway 14.

Folks in outstate Minnesota like pizza, too. Just buy it at your local SUPERVALU, in this case Tauer’s SUPERVALU Foods in downtown Springfield.

But I spied my favorite billboard of this road trip in Sleepy Eye. Sponsored by the Brown County Underage Substance Abuse Coalition & The Parent Communication Network, this sends a strong message to parents: PARENT YOUR CHILD.

 

Brown County Underage Substance Abuse Coalition billboard in Sleepy Eye.

I wish such billboards weren’t needed, that underage substance abuse didn’t exist. But we know it does, always has and always will.

I appreciate how the billboard message encourages and empowers parents:

Parents…you are the #1 influence in your child’s life. Talk to your kids today! They really do listen to what you have to say!

I’d like to see replicas of this billboard elsewhere in Minnesota, even Rice County where I live. Rice County is among Minnesota’s most dangerous counties for drunk driving.

Just change the sponsor name on the billboard, and you’re good to go.

© Copyright 2010 Audrey Kletscher Helbling

 

These businesses have been in Faribault for how long January 7, 2011

EVER SINCE The Faribault Daily News “2010 Year in Review” special supplement published last week, I’ve been meaning to write this post.

Now, you might think that I would summarize the top 10 stories in my southeastern Minnesota community. OK, I will tell you that a late September flood ranked as the top local news event of 2010, according to the newspaper.

A successful season by the Faribault High School Emeralds danceline rated as number 10, although I find that rank as a bit of a stretch for a top 10 news story (no disrespect to the Emeralds intended).

While I found the summary of my community’s top news events to be interesting, I was most impressed by the advertising content. Yes, advertising.

All of the ads in this supplement highlight the number of years that local businesses have been in business. Some have been in Faribault for more than 100 years. Those are impressive numbers in today’s economy and impressive personally to someone like me. My hometown of Vesta in southwestern Minnesota was founded in 1900, while Faribault was founded in 1852. Do the math. That’s a 48-year age difference.

Since those triple digit numbers wowed me, I decided to do a little online research into several of the long-time Faribault businesses that advertised in the special section.

Here’s the scoop on some of our oldest businesses, starting with 134-year-old Parker Kohl Funeral Home, 607 N.W. Second Avenue. As you would guess, the business name reflects the merger of two funeral homes (in 1978). Most interesting to me is the fact that Flora Ray Parker joined her dad, David Ray, in operating the Ray Funeral Home, which originated in the 1870s. Later, her son, John Parker, would join the Parker Funeral Home. Was it common for a woman to operate a funeral home back in the day?

 

The offices of Faribault Foods, surrounded last September by floodwaters.

Moving on, I clicked onto the Faribault Foods website and found a detailed timeline showing how this 115-year-old canning company has evolved. “Faribault Foods started in 1895 as a vegetable company. We were known for small-sized, juicy corn kernels, tiny ‘petits pois’ peas and a willingness to do everything we could to please our customers,” I read.

Today, according to the company website, Faribault Foods produces canned vegetables; sauced, refried and baked beans; kids’ and family style pasta; soup; chili; and organic and Mexican specialties. In 2007 it became the largest producer of canned organic soups in the country. I did not know that.

Farmer Seed and Nursery, 818 N.W. Fourth Street, has been around for 122 years and is the historic-looking building you’ll see driving along Minnesota Highway 60 from the west toward downtown Faribault. I didn’t find any history on the website except for this statement: “Serving the needs of America’s gardeners for more than 120 consecutive years.”

Yes, this is the company with the seed catalog that Minnesotans (and other northerners) drool over in the dead cold of winter as they plan their gardens and wish for spring.

Some of Faribault’s other long-time businesses include The State Bank of Faribault, founded in 1919; The Community Co-op Oil Association of Farbault, founded in 1925; the Boldt Funeral Home, here since 1927; and Grampa Al’s, established in 1929.

Many more businesses have been around for six or seven decades. Really, that’s impressive, isn’t it?

 

Burkhartzmeyer Shoes, a third-generation family shoe store in historic downtown Faribault.

If you’ve never been to Faribault, come and check out our community sometime. We have a beautiful, historic downtown with interesting shops, like Burkhartzmeyer Shoes, where they fit your feet for shoes, place the shoes in a box and tie the box with cotton string. They’ll even add a lollipop. That’s what I call old-fashioned service from a third-generation family business of 61 years.

 

The Cheese Cave serves a limited menu and also sells gourmet products, including cheeses made right here in Faribault and aged in sandstone caves along the Straight River two blocks away.

We also have a cheese store, a candy store, antique and specialty shops, a coffee shop, many ethnic and other restaurants, an art center, thrift stores…enough really to provide you with a day of shopping and entertainment in a historic downtown with a decidedly small-town charm and ambiance.

 

Banadir Restaurant, the red building in the center and one of Faribault's many ethnic eateries, is next door to Sweet Spot Candies, where you can buy homemade and other candies and homemade ice cream.

The Paradise Center for the Arts is the cultural hub for theater and art in a historic downtown theater.

A mural, one of several in the downtown area, promotes historic Faribault.

© Copyright 2010 Audrey Kletscher Helbling

 

A questionable vintage beer ad September 18, 2010

Filed under: Uncategorized — Audrey Kletscher Helbling @ 8:27 AM
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WHEN I SAW this vintage advertising signage recently at the August Schell Brewing Company Museum in New Ulm, I had to wonder, “What were they thinking?”

But I expect that back in the early 1900s, peddling beer in this manner was socially-acceptable. Can you imagine the uproar, though, if this occurred today, and rightfully so?

What you can’t read in this photo are the words directly under the girl’s image: “A Lady of Quality.” That really got me. Again, I’m certain such word choice was not considered inappropriate for that time period.

I wonder what the public will think years from now about some of our current-day ads. I’m not talking Schell’s advertising. I’m talking advertising in general.

Will anyone wonder, “What were they thinking?”

© Copyright 2010 Audrey Kletscher Helbling

 

I may not be Joe Mauer’s mom, but I’ve “got it” June 17, 2010

Filed under: Uncategorized — Audrey Kletscher Helbling @ 9:45 AM
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Cookies 'N Cream (not Kemps) store brand ice cream

TERESA MAUER, move over. You’ve got competition on the playing field.

I, too, can hit a fly ball—uh, scoop of ice cream—across the ballpark—um, kitchen.

Here’s a replay of my shining moment:

“Do you want some ice cream?” I ask my guys. Silly question since I already know they’ll say “yes.” But I hope that, by inquiring, one of them will dish up the treat. Arm wrestling rock-hard ice cream really isn’t my favorite sport.

Clearly, the guys are not going to pinch hit for me. My teen is snuggled into a corner of the couch with his laptop. My husband has his feet up in the recliner watching America’s Got Talent.

So I head toward the kitchen, pull open the freezer door and consider the options. “Peanut Butter Brownie Sensation or Cookies ‘N Cream?” I shout.

Of course, they both want the Blue Bunny “peanut butter ice cream loaded with brownie chunks and a chocolate peanut butter swirl.”

“There’s not much left,” I share, thinking maybe they’ll settle for the store brand of Oreo-laced vanilla ice cream and I can have the remaining Brownie Sensation.

Nope, that game plan isn’t working, so I scrape the bottom and sides of the carton, evenly distributing the ice cream into three bowls. (Well, I do cheat some and give myself a little bit more. But who’s watching?)

Next, I lift the flaps on the Cookies ‘N Cream box, edging the tip of the ice cream scoop into the hard, hard ice cream.

Then, just as the ice cream molds into a ball, it releases. It’s a hit. The ice cream ball flies up, grazes the watch on my left wrist and lands at the edge of the kitchen sink, nearly rolling into clean silverware stashed in the dish drainer.

I’m stunned. But I react swiftly, grabbing and tossing the ball into a bowl.

I share none of this with the team…until later, when my husband and I are watching the 10 p.m. news. Our son is gone by then, star-gazing at his astronomy class.

During a commercial break, I watch as Teresa Mauer, mother of Minnesota Twins player Joe Mauer, scoops ice cream. Then, just like that, the ice cream releases from the scoop and flies across the room. Joe lunges and catches the ice cream ball in his bowl.

My jaw drops. I have never seen this Kemps’ “Got It” television spot. Yet…

“That just happened to me,” I say, detailing to my husband exactly what occurred in our kitchen 1 ½ hours earlier.

“Yeah, except you didn’t have Joe Mauer there to catch it,” he replies. “You just picked the dirty ice cream off the floor and put it in my bowl and figured I wouldn’t notice since it’s Cookies ‘N Cream.”

Uh, not quite.

Bottom line, I love this “Got It” ad. It’s short, sweet (catch that?), and absolutely believable.

© Copyright 2010 Audrey Kletscher Helbling