THE HUNTING CULTURE of Wisconsin is undeniably strong. Last fall, laws changed to eliminate the minimum hunting age. Now anyone—even a baby—can get a hunting license. That seems a little crazy to me.
Whatever. I don’t live in Wisconsin. But I visit occasionally. And on a recent stop in downtown Madison, I saw a creative message in a second-floor window for a business with an unusual name. 12 Gauge Construction is a general contractor for commercial and residential construction. In the hunting world, 12 gauge is the most popular shotgun shell.
I don’t understand the hunting connection with a construction business. But even I appreciate the message of “GIVE US A SHOT as connected to the business name.
Thoughts?
© Copyright 2018 Audrey Kletscher Helbling
Minnesota Prairie Roots 
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