Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

This ain’t no museum July 11, 2017

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SMALL TOWNS PRESENT a visual smorgasbord of signage that often humors, delights and entertains me. While day tripping to southeastern Minnesota communities last week, I spotted numerous such signs, including this one on the front display window of Thrifty Chix in Elysian:

 

 

I confess that I’ve often been guilty of museum type viewing in shops, especially antique shops. I enjoy perusing vintage and antique merchandise that I remember with fondness from years past. Seldom do I purchase anything, primarily because of cost but also because I don’t really “need” whatever I want.

This particular sign caused me to pause and consider and, then, to laugh out loud. Humor, when used well, works for me. How about you?

TELL ME about any particularly humorous signs you’ve discovered.

© Copyright 2017 Audrey Kletscher Helbling

 

Closed, much to my disappointment July 10, 2017

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SOMETIMES IT’S JUST too hot to do business…apparently.

 

Photographed last week in downtown Elysian, Minnesota, when the temp hovered around 90 degrees Fahrenheit with high humidity.

© Copyright 2017 Audrey Kletscher Helbling

 

Wanted in Faribault June 1, 2017

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ANGLED ONTO A CORNER LOT at the intersection of busy Second Avenue Northwest and Sixth Street Northwest near historic downtown Faribault rests this reward sign.

In the vale of darkness bulbs flash, drawing attention to the message from an upset homeowner whose front door faces Central Park and whose yard is now minus an impressive wind spinning sculpture.

Just across Second Avenue, the aged The Cathedral of Our Merciful Savior rises. Thou shalt not steal.

And on the opposite corner, a stone’s throw from the DEAD OR ALIVE reward sign, sits the Parker Kohl Funeral Home.

Copyright 2017 Audrey Kletscher Helbling
Photo by Randy Helbling

 

You matter February 27, 2017

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sign-in-buckham-bathroom

 

THE IDEA SEEMS simple enough. Post a sign that will uplift and encourage others. Yet it was so unexpected, which pleased me even more.

I love discovering sweet surprises that make my day or shift my mood or restore my faith in the goodness of others.

Of all places, I spotted this sign in the women’s restroom at Buckham Memorial Library in Faribault. The pointing finger and the bold words, YOU MATTER, grabbed my attention as I stood drying my hands under a blower.

And although I didn’t tear off a slip of paper, I read the messages:

You are VALUABLE.

You have INFLUENCE.

You are APPRECIATED.

You are LOVED.

You are TALENTED.

You are AMAZING.

I noticed several messages missing. And I considered how those words of encouragement, of validation, of praise may have affected those who took those slips.

We need more of this in today’s crazy world. We need to shift the focus away from ourselves to caring for others. Genuinely caring. It doesn’t take much effort. Just a few words posted on a sign in a public restroom, a few kind words spoken or encouraging words written can change a person’s day. We all need to hear sometimes that we matter, that we are loved and valued.

TELL ME: What easy ideas do you have (or have you seen) to uplift others? I would love to hear.

Copyright 2017 Audrey Kletscher Helbling

 

You know you’re in rural Minnesota when… November 3, 2016

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rural-mn-52-no-horses-or-ponies-sign

 

…you discover a sign like this at a city park.

I photographed this at Earl B. Himle Memorial Park in Hayfield, Minnesota, population around 1,300. Credit goes to my husband for spotting the sign.

Check back as I bring you a three-part series of posts from Hayfield.

© Copyright 2016 Audrey Kletscher Helbling

 

Road trip stories: Roadside sermon June 26, 2016

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FOR HUNDREDS OF MILES on the beginning of a recent road trip from Minnesota to Massachusetts, I didn’t snap a single photo. That’s a rarity for me. I can’t explain why, only that I was settling in, simply observing rather than watching for photo ops.

 

Bible verse on billboard, 1 along I-80 in Indiana

 

Not until near mile marker 127 along Interstate 80 in Indiana did I take my first image, of John 14:6 posted on a billboard. It was meant to be. A certain sense of peace washed over me as I read the words. Sometimes timing needs no explanation, only acceptance.

FYI: Check back for more Road Trip Stories as I continue to share images and words from a recent 3,029-mile journey to the East Coast and back to Minnesota.

© Copyright 2016 Audrey Kletscher Helbling

 

The connection between a pony, Preparation H & a liquor store June 22, 2016

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I’M NO MARKETING EXPERT. But I did take advertising and public relations classes in college, a requirement of my Mass Communications degree. Yet, degree and media experience aside, I rely primarily on my initial emotional reaction to rate the success or failure of media campaigns.

I find myself most drawn to advertising messages that tug at my heartstrings or offer a bit of unexpected humor. Flashiness and celebrity endorsements don’t impress me. Simplistic and relatable do. Punch out a strong message, boom, and you’ve got me. Word choice matters, as do music and setting in TV commercials and radio spots.

I photographed these little ponies at Sibley Park in Mankato.

I photographed these miniature horses at Sibley Farm in Sibley Park, Mankato, Minnesota.

My husband will tell you I seldom pay attention to television commercials. For good reason. Most aren’t worth my time. But he’ll also tell you there are exceptions. When the Amazon Prime ad featuring a sweet little pony airs, I crank up the volume like I’m listening to a favorite rock band. I love everything about that commercial from the music to the horses to the pure cuteness factor. I am obsessed to the point of wanting to purchase a little pony for my granddaughter. Isabelle is only 11 weeks old. I’m not serious, of course. But if I lived in the country…

From ponies to Preparation H, a new hemorrhoid treatment commercial filmed in the small southern Minnesota community of Kiester also rates as a current favorite. I applaud the marketing genius who connected kiester to Kiester and came up with this humorous, thinking outside the box ad.

Small towns can be a hotbed for unique advertising. For example, I spotted this sign outside Wayside Liquor in Montgomery (Minnesota, not Alabama) on Sunday:

 

Wayside Liquor sign in Montgomery, 14

 

A quick Google search indicates Wayside Liquor staff didn’t create this message. But they clearly knew the humorous words would grab the attention of motorists traveling along busy Minnesota State Highway 13. The sign works in directing attention toward the liquor store. Boom.

How about you? Do you have a favorite TV commercial, radio spot, print ad, sign, billboard? What makes it a winner?

© Copyright 2016 Audrey Kletscher Helbling