Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Investing in community: the story of a small town Minnesota movie theatre’s survival January 14, 2025

Benson, Minnesota, along Atlantic Avenue. (Minnesota Prairie Roots copyrighted photo November 2024)

IN THE FAR REACHES of west central Minnesota, two counties in from the South Dakota border, the small farming community of Benson perches on the prairie. It’s a place many might consider the middle of nowhere. But Benson is home to some 3,400 residents, the county seat of Swift County and a town I recently passed through on my way to visit family in neighboring Morris.

A wider Atlantic Avenue street shot photographed near the Demarce Theatre. (Minnesota Prairie Roots copyrighted photo November 2024)

For me, Benson would not be just another dot along the map to my destination. I wanted to stop briefly and photograph the DeMarce Theatre, which my cousin Tim and his wife, Susie, own. Or so I thought. After photographing the theatre exterior, I learned from the proprietor of Rustic Class, a Benson consignment shop, that the Kletschers no longer own the business. That news never traveled to me on the family grapevine.

The Demarce Theatre, when Tim and Susie Kletscher purchased it in 2011. (Photo credit: Tim Kletscher)

I was disappointed, of course, to hear this. Tim and Susie bought the 1925 theatre in 2011, invested thousands of dollars to upgrade to digital projection and a silver screen, operating the business until May 2020. By that time, Tim, a Benson Elementary School teacher, was tapping into his retirement account to keep the business afloat. That’s all history. But I’m grateful to my cousin and his family for the near-decade they kept the theater operational.

The new owners updated the movie theatre inside and out. (Minnesota Prairie Roots copyrighted photo November 2024)

And I’m grateful to the new owners, Randy and Pam Marran of St. Michael for purchasing the theatre, revamping and reopening it in June 2022. I understand small Minnesota prairie towns like Benson and how even one business closure matters to the people who live there. Like anywhere, people want to see their town thriving, not dying. They want local entertainment options. Distances are far on the prairie.

The front of the theatre received a complete facelift. (Minnesota Prairie Roots copyrighted photo November 2024)

That the Marrans, like my cousin, recognized the value of a theatre in Benson speaks to their understanding of this rural region. Pam grew up here with family still in the area. Their daughter Tyler manages the theatre. Like the Kletschers before them, the couple has poured plenty of time and money into the theatre with interior remodeling, installation of used leather seats, and a new facade and marquee. They’ve made an investment in Benson.

No need for Benson residents to drive out of town to see a movie. (Minnesota Prairie Roots copyrighted photo November 2024)

As I consider this, I can’t help but think that my city of nearly 25,000 does not have a movie theatre. While I’m not privy to details concerning its closure many years ago, I do know that locals were driving out of Faribault to a south metro theatre to see shows. Today that continues with three theatres within 20 minutes of my community.

Back in November, this movie was showing at the Demarce Theatre. (Minnesota Prairie Roots copyrighted photo November 2024)

I expect on cold winter evenings like we’re experiencing now in Minnesota, the good folks of Benson are thankful to have a movie theatre in town—a place to escape into a film, to connect with friends and family, to down a soda or an alcoholic beverage, to purchase pizza, a pretzel or mini donuts, to dip fingers into a big bucket of buttery movie popcorn.

Likewise, movie theatres remain open in towns near Benson. There’s the Grand Theatre in Madison, the Millennium Theatre in Montevideo and the Morris Theatre in the college town of Morris. None of these prairie places are particularly large population-wise with 1,500-5,200 residents. But still they have theatres, a spot for locals to watch a movie about Minnesota native Bob Dylan in “A Complete Unknown” or “Sonic the Hedgehog 3.” Admittedly, I am not a movie-goer, having last stepped inside a movie theatre in May 2019, then requesting a refund not long into the film due to its violent content. (In fairness to me, I went with the guys in my family and knew nothing about the movie.)

A residential neighborhood within blocks of the Demarce Theatre. (Minnesota Prairie Roots copyrighted photo November 2024)

That the residents of Benson, Madison, Montevideo and Morris have movie theatres in their towns is remarkable really. In Benson, my cousin Tim and his wife, Susie, and now the Marran family, recognized the value of investing in their community, in this place perched on the Minnesota prairie just 40 miles from the South Dakota border.

© Copyright 2025 Audrey Kletscher Helbling

 

Benson theatre hosts screening of Midwest thriller, Munger Road July 26, 2011

The DeMarce Theater, a long-time business in downtown Benson in western Minnesota.

NEARLY SIX MONTHS after Tim and Susie Kletscher purchased the historic DeMarce Theatre in downtown Benson, they are hosting the screening of a Midwest thriller that just could hit the big-time.

Munger Road, written and directed by Nicholas Smith, debuts to the public at a 7 p.m. showing on Thursday, July 28, with a second show at 9 p.m. and repeat shows on Friday evening.

A promotional poster for Munger Road's screening in Benson.

“I’m extremely excited. This is a once-in-a-lifetime opportunity for us, our theater, and Benson,” Tim Kletscher says. “I feel really honored to have this chance. At this point it’s an independent film done by a ‘rookie’ movie writer and director, but there’s a really good chance that it will be shown in many theaters and DVDs will be sold.”

The PG-13 movie, shot in and around Smith’s native St. Charles, Illinois, is based on an urban legend about a supposedly haunted stretch of rural Munger Road. As versions of the story go, the ghost of a little girl killed on train tracks along the road still haunts the site as does a farmer who lived on a farm near the tracks.

The movie version focuses on four teens that go missing along Munger Road the night before the annual Scarecrow Festival.

St. Charles really does have an annual Scarecrow Festival—this year October 7 – 9—during which Munger Road will premiere. Actor Bruce Davison, with popular film credits like Six Degrees of Separation and X-Men, stars in the movie.

For now, the Kletschers get the honor of the first public screening in their western Minnesota theatre, which was recently updated with a new digital

Another poster promoting the Illinois-based thriller.

projection and surround sound systems and a silver screen.

The couple got their lucky break because Munger Road executive producer Jeff Smith, Nick Smith’s dad, grew up in Benson and graduated from Benson High School in 1973. The Smiths have many close friends and family in Benson and a nearby family lake cabin where they are currently vacationing.

“Originally, Jeff Smith, wanted to do a private showing for his friends and relatives.  I wasn’t supposed to advertise it, discuss it, tell about it, or anything with fear that it would jeopardize their movie company opportunity,” Tim Kletscher says.  “Then, he called back a week later and wanted to screen it to the public. He needed to start generating revenue, so they could start getting it in the hands of ‘mini-major’ film companies. I told him I’d do all I could to get as many people here to see it as possible. So, I’ve been pounding pavement and flapping my jaw about it since…trying my hardest to drum up excitement.”

That promotional groundwork has also included airing the movie trailer before every Harry Potter and the Deathly Hallows: Part 2 showing at the DeMarce Theatre and doing interviews with area media.

Kletscher is hoping for big crowds to fill the 320-seat theatre. He’ll have Munger logo, “I survived the Drive” t-shirts, designed by Nick Smith, for movie-goers to purchase. Before the film starts, Nick Smith will address the audience and ask them to later evaluate the movie on comment cards. “They really want to hear what average people say about it,” says Kletscher, who has been in nearly daily phone contact with the Smiths and recently met them.

He’s impressed with the personable father-son, whom he terms “down-to-earth, Midwest guys.”

“Nick’s been rolling with the Hollywood guys, but he hasn’t lost his roots,” Kletscher says. “He’s unbelievably talented.”

It’s that hometown connection which led the Smiths back to Benson to screen their thriller. “The city of Benson means a great deal to my family,” a promotional poster reads. “We are very proud…”

FOR MORE INFORMATION about Tim and Susie Kletscher’s purchase of the DeMarce Theatre in February, click here to read an earlier blog post. Also, go to the DeMarce Theatre Facebook page by clicking here.  For the record, Tim Kletscher is my cousin and an elementary school teacher in Benson.

Text © Copyright 2011 Audrey Kletscher Helbling

Photo and posters courtesy of Tim Kletscher