AS A WORDSMITH, I appreciate creative marketing. And that defines a new line of ice cream sold at Fareway Foods, a Midwest grocer with a store in my community.
Fareway is unique among grocers. The business is closed on Sundays, following the company philosophy that Sunday should be a day of rest and a time for families to be together.
That business value explains the name Cookie Doughn’t Work on Sundays, a cookie dough flavor in the new Fareway Premium Ice Cream made by Blue Bunny. How clever is that doughn’t?
Other names include You Had Me At Cheesecake, Better Choco-late Than Never, my favorite (in taste, that is) Truffle Shuffle Salty Caramel and more. The salty caramel pairs perfectly with apple crisp.
Winter isn’t exactly prime ice cream season in cold Minnesota. But that doesn’t stop me from grabbing a carton of Fareway’s new, since May, branded ice cream. The names got me initially. Kudos, marketing team. But the taste and price have made me a repeat customer.
TELL ME: Have you come across an especially memorable marketing name for a food product? I’d like to hear.
© Copyright 2017 Audrey Kletscher Helbling
Minnesota Prairie Roots 
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