WHEN MY FRIEND Tammy gave me directions to her family’s home in Hendrum, she failed to give me the exit number. Not that I expected multiple exits into this community along U.S. Highway 75. But there, on the sign welcoming me into this Red River Valley town of some 300, I read Welcome HENDRUM MINNESOTA Next 9 exits.
I laughed. Simply laughed at the absurdity of nine exits. Already I appreciated the humor of Hendrum, further expounded in the message If You Lived Here You’d be Home Now! Indeed, I would. But my home lies about five hours to the south and east in southern Minnesota, far from this community 30 miles north of Fargo-Moorhead.
Exits into Hendrum are not exits in the sense that most would think of exits. Rather, Hendrum’s exits are the streets spoking off Highway 75 with the grain elevator, Red River and North Dakota to the west
and the business district, school, Lutheran church and residential neighborhoods to the east.
Tammy told me if we passed the dike protecting Hendrum from Red River flooding, we’d driven too far north. Only a line of trees separates my friend’s backyard from the grassy earthen dike ringing this small town. Her kids use the dike as a sledding hill. Good luck finding a natural hill anywhere near here. This place is flat.
But what Hendrum lacks perhaps in landscape appeal, it makes up for in appealing to those wanting a quiet place in which to raise a family. The median age of Hendrum residents is 37. I was delighted to see that my friend’s younger children built stick and log forts and tended chickens in a backyard coop. They’re actually outdoors, using their imaginations, playing, having fun.
This family of seven could be the poster family of Hendrum, fitting the demographic target market. The town’s website, banners EVERYTHING YOUR FAMILY NEEDS TO SHINE. That would be a low student-to-teacher ratio (although my friend’s kids are homeschooled), a strong and loyal local economy, and no traffic. I can vouch for that lack of traffic congestion.
The creative who put together the city’s website recognizes the strengths of this town:
Our commuters bask in their own quiet retreat, leaving the traffic and hustle in the rearview mirror every day as they head home.
Unlike other small communities surrounding Fargo-Moorhead, Hendrum resides on a quiet MN highway—not a thoroughfare of hurried weekend traffic.
We’re a small community of farmers, bankers, teachers and friends, and we’d love to show you around our neighborhood. We’re the first town with a speed limit north of Moorhead on Highway 75. Come take a tour… you’ll be home before you know it.
Just take one of the nine exits into town…
© Copyright 2018 Audrey Kletscher Helbling