Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Part III from La Crosse: Hollywood, Wisconsin style March 24, 2017

 

DRIVING PAST THE HOLLYWOOD Theater on the fringes of downtown La Crosse, I wondered whether the theater was open. It appeared closed. An online search later confirmed that.

Not that efforts haven’t been made to restore the 1936 theater. It has opened and closed multiple times, last closing as a live music venue in the late 1990s, according to an article published on the La Crosse Public Library website. The current building owner planned to renovate and reopen the theater. But then a fire damaged the building in 2013 stalling that project.

Black-and-white images in the library’s “La Crosse Movie Palaces” story show a splendid 42-foot high illuminated HOLLYWOOD tower gracing the theater along with a wrap-around marquee. Both were removed after World War II. What happened to those? The article doesn’t reveal that and perhaps it’s unknown.

I hope finances fall into place for the current owner to complete renovation plans and reopen the Hollywood Theater. In my community of Faribault, a former theater is now the Paradise Center for the Arts, a gem of a place that includes galleries, clay works and textile labs, classrooms, a library and a theater performance space.

I appreciate when aged theaters are valued and saved.

TELL ME: Are you familiar with a similar vintage theater that has been restored to its original glory? Please share.

Or, if you’ve been inside the Hollywood Theater when it was open, I’d like to hear your stories.

FYI: Please check back for more stories in my “From La Crosse” series. Click here to read Part I and click here to read Part II.

© Copyright 2017 Audrey Kletscher Helbling

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