Panels created by Rocky Casillas Aguirre are written in both Spanish and English, on display recently at the Northfield Public Library. (Minnesota Prairie Roots copyrighted photo February 2026)
I APPRECIATE WHEN LEADERS think outside the box, using creative ways to gather and share information.
Take a project in the southern Minnesota riverside college town of Northfield, home to more than 2,000 Latinos, representing some 10 percent of the city’s population. A 2023 city-inspired effort led by a collective of local Latino artists and activists was tasked with developing a connective public art project focused on Latino voices.
Getting the conversation going…(Minnesota Prairie Roots copyrighted photo February 2026)
Among the results was a poster campaign, “Dear Northfield,” by Latino artist Rocky Casillas Aguirre. He interviewed 100 Latino residents, asking this question: “If you could write a letter to the people who govern our city, what would you tell them?”
The results are colorful, eye-catching panels that reveal invaluable insights from Northfield’s Latino population. I recently saw six of Aguirre’s art posters displayed in the atrium of the Northfield Public Library, a community gathering spot.
At first glance, the artwork reminds me of illustrations in a children’s picture book or drawings in a cartoon. That’s a signature style of Aguirre, born in Mexico, raised in Northfield and a resident for more than 20 years. His art grabs attention in vivid cultural colors.
But it is the comments on those posters which especially deserve a close look as they address topics like housing, transportation, food, culture, communication and connection.
On the topic of local businesses… (Minnesota Prairie Roots copyrighted photo February 2026)
In their own words, Latino residents of Northfield share their thoughts, their concerns, their hopes, their dreams. They wish for Latino businesses downtown, shops where they can buy Mexican-made products, foods familiar and comforting to them.
On the topic of housing… (Minnesota Prairie Roots copyrighted photo February 2026)
They want affordable housing, options other than living in trailer houses and apartments.
On the topic of culture and entertainment… (Minnesota Prairie Roots copyrighted photo February 2026)
They want local Latino-based cultural choices in music, entertainment and art, specifically naming murals. That seems doable in Northfield, which has always embraced public art and has multiple murals.
They want more options for youth, like a Latino youth center.
On the topic of representation in local government… (Minnesota Prairie Roots copyrighted photo February 2026)
They want more representation in city government and increased connections and engagement between white people and Latinos.
None of these seem like particularly big asks, although some certainly take time and money to implement. It’s good to get the conversation going.
The panels as viewed from outside the Northfield Public Library. (Minnesota Prairie Roots copyrighted photo February 2026)
I hope other communities follow Northfield’s example and use art as a way to share information that will help build a stronger, better and more culturally-aware and diverse city. A place where everyone can thrive, no matter their color, no matter their language, no matter their culture.
College students walk past a public mural fronting a vacant lot in downtown Northfield. (Minnesota Prairie Roots copyrighted photo January 2026)
BETWEEN DIVISION STREET and the Cannon River in downtown Northfield across from the public library, an art installment stretches, hiding a fenced, vacant spot of land.
Barricades block entry to the historic Archer House, damaged by a 2020 fire and later demolished. The public art installation covers the length of the hotel. (Minnesota Prairie Roots copyrighted file photo November 2020)
Here the historic Archer House River Inn once stood, a sprawling complex of hotel and businesses until a November 2020 fire severely damaged the building. It was later demolished, leaving a gaping hole in the heart of this thriving southern Minnesota college town.
The back view behind the panels shows the foundation of the Archer House. The Northfield Public Library sits in the background across Division Street. (Minnesota Prairie Roots copyrighted photo January 2026)
Flash forward years later and a 170-foot long length of 17 individual mesh fabric murals now hang on fencing surrounding foundation remnants and earth. Until the land is developed, this public art installation hides an eyesore and stands as a tribute to the creatives in the Northfield community.
Northfield library staffers compiled a list of books by Northfielders, past and present, to incorporate into the panels. (Minnesota Prairie Roots copyrighted photo January 2026)
As a lover of both art and books, I appreciate this unique community endeavor to create something artistically beautiful and informative.
College students pass by the mural panels while I photograph the installation. (Minnesota Prairie Roots copyrighted photo January 2026)
The Northfield Public Library worked with local Latino artist Rocky Casillas Aguirre on the project, which features more than 100 books by Northfield authors showcased on bookshelves printed on fabric. Walking along the mural scanning the titles is almost like walking into the library across the street up the hill and searching for a book.
One of Aguirre’s characters reads “Giants in the Earth.” (Minnesota Prairie Roots copyrighted photo January 2026)
As I followed the installation, photographing and reading book titles, I found books familiar and unfamiliar. Some are widely-known, like Giants in the Earth, a story about Norwegian immigrants homesteading in Dakota Territory during the 19th Century, by Ole E. Rolvaag. Or Minnesota Senator Paul Wellstone’s The Conscience of a Liberal—Reclaiming the Compassionate Agendas. He died in a 2002 plane crash.
Characters created by Rocky Casillas Aguirre mix with books by Northfielders. (Minnesota Prairie Roots copyrighted photo January 2026)
Then there are poetry collections by Northfield poets—Bridge and Division, We Look West… This is a community rich in poets, a city where poems imprint upon concrete in a Sidewalk Poetry project.
Some of the books by Northfield authors are specifically themed to Northfield. (Minnesota Prairie Roots copyrighted photo January 2026)
Other titles also drew my eye like A Field Guide to Northfield by Nancy Soth, Peace for Ukraine Coloring Book, Northfield Cocina: Local Latino Recipes and many more.
Lots of the artist’s cartoon characters are busy reading books. (Minnesota Prairie Roots copyrighted photo January 2026)
Beyond those 100 plus books featured in the art installation are the colorful characters Aguirre creates for his books, cartoons and stand alone art. They are interspersed among the titles—reading, interacting, resting, adding elements of color and interest.
Twitch, a magical campfire created by the artist for his own art, is incorporated into the murals. (Minnesota Prairie Roots copyrighted photo January 2026)
Aguirre, who has dealt with anxiety and depression, focuses his art on raising awareness about mental health, especially among youth. Twitch, a magical campfire, is among the characters he’s created and which can be spotted on the downtown mural.
Another view of the panels, looking south on Division St. (Minnesota Prairie Roots copyrighted
This artist, born in Mexico but raised in Northfield and a resident for more than 20 years, also worked with the local Latino community on another city-supported art project, “Dear Northfield.” He interviewed 100 local Latinos, among the 2,000 who live in the city, to get their insights on topics like housing, food, transportation and more. The result is a series of bi-lingual posters that inform, raise awareness and connect. “Dear Northfield” is currently displayed at the Northfield library.
Even the library has its own history book. (Minnesota Prairie Roots copyrighted photo January 2026)
I learned a lot by simply walking along the mural panels attached to fencing at the site of the demolished Archer House. I learned that Northfield has far more authors than I ever imagined. Authors who write in all genres.
Looking at the mural north along Division Street. (Minnesota Prairie Roots copyrighted photo January 2026)
An overview of the art installation photographed through a second floor library window looking down on the Division Street scene. (Minnesota Prairie Roots copyrighted photo February 2026)
I’m excited to see more and learn more. The visual arts are such a gift, whether hung on a fence screening a vacant lot or hung in a gallery inside an arts center. Art holds the power to move us, inform us, enlighten us and, sometimes, even to change us.
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