STEP INSIDE J. Ingebretsen’s av Stockholm along Wisconsin Highway 35 in Stockholm, Wisconsin, population 89, and a sense of serenity sweeps over you.
Perhaps it’s the Scandinavian influence. Or perhaps it’s the charm of this quaint Lake Pepin-side village casting a spell upon you that evokes a feeling of peace.
No matter the reason, the atmosphere inside Ingebretsen’s, a Scandinavian gift shop, conveys a sense of orderliness, simplicity and a feeling that all is right with the world, or at least in this part of western Wisconsin.
On a recent day trip from Minnesota across the Mississippi River, my husband and I discovered this wisp of a village, which, except for all those inviting shops lining the main drag and side streets, would likely stand as another shuttered small town.
But Stockholm hums with activity, its streets packed with vehicles, its sidewalks teeming with folks drawn here by the quaintness, the laid-back feel of this historic place, the smorgasbord of shops that range from precisely orderly Ingebretsen’s to cluttered, books-tilting Chandler’s Books, Curios.
Step inside Ingebretsen’s, an offshoot of the main store in Minneapolis, and you’ll forget the traffic only steps away along Highway 35. You’ll focus instead on the display of dala horses. You’ll draw your hand across woolen blankets that ward off the chill of autumn, soon-to-be winter. Your eyes will turn toward the earthen-hued pottery lining shelves.
You’ll admire the rough stone walls of this 1878 building, first used as a general store, then as a hotel, hardware store, confectionary, barbershop, speakeasy and café. Before it was abandoned and then reborn several years later, in 2003, as this Scandinavian import shop in Stockholm.
Wisconsin. Not Sweden.
PLEASE READ my previous post published October 24 on Chandler’s Books and watch for more stories from Stockholm.
© Copyright 2011 Audrey Kletscher Helbling