Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Exploring Woody’s in West Concord, a specialty auto lit shop September 10, 2015

Woody's Auto Literature and More in West Concord, Minnesota.

Woody’s Auto Literature and More in West Concord, Minnesota.

FOR ANYONE WHO APPRECIATES anything vintage auto-related, Woody’s Auto Literature and More in West Concord is a must stop-and-see.

Dave "Woody" Woodward

Dave “Woody” Woodward

You can’t miss this unique shop in the heart of downtown at 150 Main Street. The front of a vintage orange pick-up truck, a nesting home for birds, protrudes from the storefront under the name Woodys. And if Dave “Woody” Woodward happens to be in the shop, his van will likely be parked out front and he’ll have music blasting from exterior building speakers.

Lots of merchandise is packed into this small store.

Lots of merchandise is packed into this small store which features lovely original wood floors and a partially original tin ceiling.

Inside, a treasure trove awaits those who are gearheads or collectors or who are restoring vintage vehicles or simply have an interest in auto-related stuff.

Vintage art.

Vintage art.

Graphics suspended from the ceiling caught my eye.

Graphics suspended from the ceiling caught my eye.

I love this sweet mini calendar from a service station.

I love this sweet mini calendar for the art aspect.

For others, like me, the interest may be more visual arts-oriented.

Well-worn manuals...

Well-worn manuals…

I see art in these colorful manuals.

I see art in these colorful manuals.

There are shelves and shelves and shelves of manuals.

There are shelves and shelves and shelves of manuals.

Woody specializes in shop manuals, which cram shelves along narrow aisles. He’s been selling shop manuals, mostly to customers restoring cars, since 1998. His interest in the factory original guidebooks stretches back to the 1980s and his days in the Navy when he managed shop manuals. His vocational education is in auto parts, accessories and merchandising and his previous work experience as an auto mechanic. The guy knows autos.

A Blazer emblem.

A Blazer emblem.

Look at this vintage catalog page.

Look at this vintage catalog page.

Woody has a box full of key chains from a now closed dealer.

Woody has a box full of key chains from a now closed dealer.

The kid in you can purchase a toy model kit.

The kid in you can purchase a toy model kit.

From sales brochures to owner’s manuals (which Woody terms “glovebox books”), wiring diagrams, signage, toy model cars, key chains, emblems and way way more, a wide variety of merchandise packs this store. And the subject isn’t limited to cars—items related to tractors, outboard motors, small engines and more are among his offerings.

A sign posted in Woody's shop.

A sign posted in Woody’s shop.

Woody also takes his goods on the road, traveling to shows in places like Iowa, Texas, Florida and Pennsylvania. It’s the reason you may not find him in the shop, even during advertised hours. Best call ahead before driving any distance to check out this truly fascinating business that interested even me, a non-gearhead. The husband, an automotive machinist, felt right at home perusing the merchandise and talking shop with Woody.

Woody's isn't necessarily open during the hours advertised on his business door.

Woody’s isn’t necessarily open during the hours advertised on the front door.

BONUS PHOTOS:

Miscellaneous merchandise.

Miscellaneous merchandise.

My husband thumbs through auto literature.

My husband thumbs through Sun Company specification cards.

The Lone Ranger themed ad on the right is vintage original.

The Lone Ranger themed ad on the right is vintage original.

He even has some parts for sale, like these

He even has some parts for sale, like these manifolds.  Woody carries vintage ignition parts and carb kits.

Woody pulled these autographed photos from his bulletin board. That's former President and Mrs. Bush and, to the left, Mr. Ed. Both were found tucked inside manuals he purchased.

Woody pulled these autographed photos from his bulletin board. That’s former President and Mrs. Bush and, to the left, Mr. Ed. Both pictures were found tucked inside manuals he purchased. He didn’t show me some of the photos he’s found which could not be published on this blog.

If you're a Standard Oil collector or need lights...

If you want a Standard Oil shelf or spotlights…

More miscellaneous goods.

More miscellaneous goods.

FYI: You can also shop at Woody’s online. Click here.

© Copyright 2015 Audrey Kletscher Helbling