Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Bring in a billboard, a pregnant burrito & more along I-94 November 26, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 8:27 AM
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IN THE PAST YEAR, I’ve begun to really pay attention to billboards. Prior to this, I viewed these mega ads primarily as visual clutter.

A string of billboards near Alexandria, photographed while driving eastbound back to Faribault along Interstate 94.

But now this open air, in-your-face advertising has evolved into a diversion from a long and weary journey along a familiar route. For me, that tedious trip has been the 600-mile round trip to and from Fargo, North Dakota, four times since February. (Our son attends North Dakota State University.)

At first the drive was interesting. I haven’t traveled all that often across this region of Minnesota along Interstate 94.

Abandoned stone house along I94 near Avon.

Now, though, I am so familiar with the sites that I can tell you exactly where to find the abandoned stone house I wish would be restored (near Avon),

Freeport, “The city with a smile!” is marked by this smiling water tower.

…the location of the vintage smiley-faced water tower (Freeport)

The most entertaining of all the billboards along Interstate 94 between Faribault and Fargo is this one for Kentucky Fried Chicken just west of Alexandria. Seriously, I’d like to see anyone dragging this billboard coupon into KFC.

…and even where you will spot a particularly interesting billboard coupon (Alexandria).

The billboards along I-94 from Monticello west begin to draw my eye as the land eases from urban to rural. They are a diversion, markers of towns and cities along the route and a source of entertainment and, sometimes, amusement.

I totally cannot tell you the exact location of this billboard for Zorbaz on the Lake along I-94. But the “pregnant burrito…a bundle of joy” slogan just does not work for me. But I suppose since I noticed the message, the billboard is effective.

What is it about these restaurant advertisers? A sub as big as a billboard? Oh, yeah, read the small print. Snapped this sign near Melrose/Albany.

Just east of Fargo/Moorhead, you know you’re in farming country. And, yes, I counted all 14 insects on this billboard.

Copyright 2012 Audrey Kletscher Helbling