ON A RECENT IMPROMPTU TOUR of a third-generation family-owned print shop in Fergus Falls, I couldn’t contain my giddiness over drawers of aged logos/artwork, handcrafted stamps, stacks of paper, even the vintage cabinets and stools and carts.
The 99-year-old Victor Lundeen Company is the type of place that appeals to a writer like me, with ink flowing through my veins.
Ah, the ink. The smell of ink. I just stood there beside owner Paul Lundeen’s vintage 1960s Heidelberg offset presses, breathing in the distinct scent of ink imprinted upon my memory.
Decades ago, working at The Gaylord Hub as a young newspaper reporter and photographer fresh out of college, I first smelled that ink, heard the clack-clack-clack of ancient machines printing auction bills. I watched Frank “Chick” Deis set type on the old letterpress.
Such memories endear me to places like Victor Lundeen Company, started in 1914 by Victor Lundeen, Sr., who bought out a Fargo print shop and moved the equipment to his hometown of Fergus Falls. Today the company is owned by Victor Lundeen, Jr., and his son, Paul Lundeen.
I find it especially impressive, in this advanced technological age, that printing businesses like the Lundeen Company can survive, even seemingly thrive. This Fergus Falls firm has apparently found its niche in focusing on agri-business needs primarily in Minnesota, the Dakotas and Montana, but also extending to grain elevator businesses nationwide.
That said, this family-owned print shop, which employs eight in production (30 total in all aspects of the company), also values the individual walk-in customer. Paul didn’t specifically tell me that during our tour. Rather, I surmised that when, for example, I noticed the corner area where employees engrave gold foil names onto bibles for Confirmation gifts. Just like my King James bible imprinted with my name and given to me by my parents on my Confirmation Day in 1970.
And then there’s Paul himself, who welcomed my husband and me on a Thursday evening like we were long-time friends rather than out-of-towners checking out his store and other downtown businesses during an overnight stay in Fergus Falls. I mean, what businessman shows you the original safe of the former First National Bank of Fergus Falls shortly after meeting you? Paul did just that.
His office supply/bookstore/gift shop/printing business occupies two connected buildings, one of them the old bank, in the heart of this historic downtown.
Such hospitality reaffirms my belief that chain stores have nothing on businesses like Victor Lundeen Company, which clearly values the importance of outstanding customer service and friendliness.
You can bet, thanks to Paul Lundeen and to Pat Connelly, whom I met later that evening at Dairyland Drive In (that’s a forthcoming post), I left Fergus Falls the next morning with the warmest of feelings for this west central Minnesota community.
TO VIEW PREVIOUS posts from Fergus Falls, see yesterday’s post and check my mid-June 2011 archives. Watch for more stories from this delightful community.
© Copyright 2103 Audrey Kletscher Helbling