Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Going green in Luverne at ReBorn October 3, 2014

That's ReBorn, in the right corner of the city-owned theatre building at 102 E. Main Street.

That’s ReBorn, photographed in July 2013, in the right corner of the city-owned theatre building at 102 E. Main Street. ReBorn has since relocated to 113 E. Main Street.

TO THINK I ALMOST did not pop into ReBorn Home Furnishings in downtown Luverne because my husband mumbled something about “furniture store.”

But I should have known, given the name “ReBorn,” that this would be an extraordinary place.

Oh, my gosh, readers, to think that I could have missed this homegrown business which restores, recycles, reuses, refinishes, reincarnates, rebuilds and revives home furnishings.

On a July 2013 visit to Luverne in the southwestern corner of Minnesota, after gaping at the fantastic old Palace Theatre entry right next to ReBorn and after photographing other buildings along E. Main Street, I opted to check out the business that didn’t interest my spouse. Note that ReBorn, since my visit, has moved to a new location at 113 E. Main Street.


Sorry, readers, the table and chairs are sold as is the hand-painted blue grey Armoire.

Honestly, Randy’s male opinion aside, I loved this place. Loved it. It’s artsy and hip and purposeful and just one incredible source for one-of-a-kind recycled home furnishings.

The red dresser/buffet is priced at $295.

The red dresser/buffet was priced at $295.

I am all about reusing what we have. ReBorn transforms old furniture and furnishings in to incredible functional pieces that pop with color and personality. You won’t find anything cookie cutter here. The business even does custom work.

That magical Annie Sloan Chalk Paint.

ReBorn sells furniture transforming Annie Sloan Chalk Paint.

The secret to ReBorn’s look, so says Becky Feikema who was tending shop on the Saturday I stopped, is Annie Sloan Chalk Paint, a decorative paint that goes over most any surface without prep (such as sanding or priming) and leaves a velvety matte finish. ReBorn also protects the painted project with subtle sheen Annie Sloan Soft Wax.

I was a bit surprised that Becky, who has a degree in agriculture and not in interior design, shared so much, including two hand-outs on Annie Sloan Chalk Paint. But I suppose if you’re selling that paint, as ReBorn does, you push it.

This yellow table can be yours for $160. The chairs are $65/each.

This yellow table could be yours for $160. The chairs were $65/each.

I saw so many pieces of furniture and other merchandise in ReBorn that I loved. There’s that word again. Loved. I suspect, for that reason, Randy tried to steer me away from this incredible store. He knows me well. I resisted, I really did, and walked away (because I didn’t need anything) without a single purchase. Not that I wasn’t tempted…

The butterfly on the signage symbolizes the rebirth aspect of transforming old home furnishings in to something new and unique.

The butterfly symbolizes the rebirth aspect of transforming old home furnishings in to something new and unique.

FYI: Click here to reach the ReBorn Home Furnishings website to see before and after transformations, pieces available for purchase and more. This is one talented crew running this business.


Lots of merchandise to choose from in this corner display.

Lots of merchandise to choose from in this corner display. The hutch on the left was priced at $475.  The black chest of drawers and vintage fainting couch were sold.

The yellow shelving unit can be yours for $88.

The yellow shelving unit could be yours for $88.

This bench, repurposed from a bed, sells for $215.

This bench, repurposed from a bed, sells for $215.

The vanity/desk is marked at $135.

The vanity/desk, marked at $135.

FYI: ReBorn is open from noon to 7 p.m. on Thursdays and from 10 a.m. – 3 p.m. Saturdays. A Chalk Paint Class is set for this Saturday, October 4, and again on October 9. Click here for details.

Note that all of these photos were taken in July 2013 and therefore may not reflect current stock.

© Copyright 2013 Audrey Kletscher Helbling


17 Responses to “Going green in Luverne at ReBorn”

  1. Dan Traun Says:

    Milk paint is pretty popular among these types of shops as well. Milk paint in non-toxic whereas some chalk paint may not be; always read labels of course. It is interesting how some cannot wait to be in the future; others prefer to hold on to or preserve the past and how people’s tastes change. I love this type of furniture, but also enjoy simple and clean lines and materials. I hope to locate and acquire a vintage butcher block at some point. I guess I could make one.

    • Thanks for the tip on chalk paint and to read labels.

      I’m like you with mixed feelings on whether to paint furniture. It depends, I think, on the piece. Is painting furniture a fad? Maybe.

      Good luck in your search for a vintage butcher block.

  2. Missy's Crafty Mess Says:


  3. treadlemusic Says:

    Having been through Luverne many times on our way to the Black Hills, I’m (we?) will have to take a bit of a side trip next time!!!!!!! Awesome!!!!

  4. Jackie Says:

    What a great little place, I believe it would be worthy of a visit! Rick and I have never ventured to the parts of SW Minnesota, I think we have some “road trippin’ ” to do 🙂 I laughed out loud at the comment Randy made under his breath about it being a “furniture store”….funny man.

  5. I am with you on checking out stores like these because it is supporting a local business and it is usually way more than just furniture. If nothing else it gives me loads of ideas in decorating my own home and sometimes I even have similar items at home that just need a paint job or some added bling to make them pop. Thanks so much for sharing – I certainly would dig this place. Happy Weekend 🙂

    • I know exactly what you mean. I have an old desk that could be revived with some paint. In its current state, it’s rather pathetic.

      My eldest recently spray painted a brass (not real) lamp grey. I’d purchased it for $1 at a thrift store. It looks fabulous. She also purchased a new shade for another lamp that my husband found for free on the side of a street. That, too, looks totally fantastic. I need to start thinking more like her, repurposing or updating what I already have or what I can find on the cheap.

    • I love repurposing and paint can be fun because you can go bright, bold, muted, etc. 🙂

  6. What fun! They have a lovely way with how to display everything and I love the pops of color. I’m not one to shy away from color …. as I type this from my office with deep orange walls.

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