WHEN MY GIRLS, now in their early 30s, were growing up, sticker books were all the rage. They filled mini books with stickers. Peel stickers from sheets of glossy paper and adhere them to blank pages. Horses. Kitties. And much more. Cute and bold Lisa Frank designs mostly in a vivid rainbow of hues, strong on pinks and purples.
My daughters loved paging through their sticker books. Stickers still hold universal appeal. For all ages. (The stickers of my era were lick-and-stick to scenes printed on pages of a sticker book.)
That segues to Minnesota Nice Enough, a Nisswa-based company that crafts weatherproof vinyl stickers that are not your kids’ mass-produced outsourced stickers. These are promoted as “made by real people who care about quality, art, beer, bicycles & dogs.” Now that appeals to me.
I first learned about this company during a September visit to Nisswa, a small tourist town located in Minnesota’s central lakes region. Randy and I were in the area, staying at a family member’s guest lake cabin. One day, we ventured into nearby Nisswa to check out the many shops that define this town. Those businesses include Zaiser’s Gift Shop, billing itself as “serving the Nisswa lakes area since 1947 with the most kick-ass products this side of the Milky Way!”
Already I like this business. Humor and creativity rate high with me. And Biff Ulm, MN Nice Enough creative head who also owns the family retail boutique, obviously possesses both. One need only scroll through the sticker offerings (also sold on etsy) to confirm that. (The business also sells mugs.)
Many stickers feature a decidedly northwoods Minnesota theme with buffalo plaid, Paul Bunyan, moose, pines, loons, canoes… Others highlight Minnesotans’ idiosyncrasies like calling pop “pop,” not soda. And calling hotdish “hotdish,” not casserole. And, as promised, beer gets some love in several stickers, including Minnesota and Wisconsin-shaped beer mugs. Yes, Wisconsin also gets lots of love from Minnesota Nice Enough. And, yes, you can purchase a Minnesota Nice Enough sticker, too.
But it was the oversized ALL WELCOME sticker in the front window of Zaiser’s that first grabbed my attention and led me to learn more about Minnesota Nice Enough (which also features products for adult, not kids’, eyes). That spotlight sticker proclaims that all are welcome. All cultures, beliefs, colors, sizes, ages and identities. And at a time when our nation is so divided, so filled with animosity toward one another, I appreciate this message. It gives me hope, uplifts and encourages me. Thank you, Minnesota Nice Enough.
© Copyright 2020 Audrey Kletscher Helbling