Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Love in the Prairie, Blooming Prairie February 4, 2021

Minnesota Prairie Roots file photo used for illustration only.

LITTLE HOUSE ON THE PRAIRIE. Little Town on the Prairie. Both are familiar to fans of author Laura Ingalls Wilder who wrote books by those titles. But what about Love in the Prairie? Ah, not so familiar.

So what exactly is Love in the Prairie? It is a Valentine’s Day-themed space created in the small southeastern Minnesota community of Blooming Prairie, home to the Awesome Blossoms. For real.

You’ll find Love in the Prairie outside B to Z Hardware Store. An oversized Sweethearts candy box. A Prison of Love. Spots to cuddle with your sweetheart on a sofa or bench. A kissing booth. Photo cut-outs to pretend you are Danny or Sandy from the musical Grease. Lots and lots of fun photo ops.

I’ve not been there. But I’ve viewed images posted on Facebook. Click here to see for yourself. I love what I see in this community south of Owatonna.

Isn’t this brilliant? I love the creativity, the joy, the smiles this brings in a time when we need happiness. And love. More than ever.

It’s a great way, too, for a small town hardware store to market itself, to draw customers—you’ll find candy and other Valentine’s Day merchandise inside.

To the creatives behind Love in the Prairie, thank you.

© Copyright 2021 Audrey Kletscher Helbling

 

10 Responses to “Love in the Prairie, Blooming Prairie”

  1. Ruth Says:

    Love love love. Love is all we need ❤️

  2. Bernadette Thomasy Says:

    Great marketing idea, one that has universal appeal. Glad you spread the word about their creativity.

  3. Sandra Van Erp Says:

    The feel good store from a town of only 2000 but a very talented marketing person! Love small town America!


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