Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Down the memory aisle of variety stores in Minnesota April 14, 2026

A section of Main Street in Kasson where I discovered a variety store of sorts in the second building from the corner. (Minnesota Prairie Roots copyrighted photo March 2026)

ONCE UPON A TIME, long before shopping online became a thing, long before malls and long before the prevalence of big box stores, small town Main Street centered retail commerce.

A Ben Franklin store in downtown Park Rapids, which I popped into and photographed in 2017. The store has since closed. (Minnesota Prairie Roots copyrighted file photo 2017)

Mom and pop shops prevailed, mostly meeting a community’s basics needs. But even back in the day, a few chain stores existed. I’m talking five-and-dime variety stores like Ben Franklin and Woolworths.

The Woolworths store along Central Avenue in downtown Faribault, photographed during its grand opening on June 11, 1969, and closed years ago. (Photo courtesy of the Rice County Historical Society)

As a Baby Boomer, I hold fond youthful memories of these two stores. Of buying 45 rpm vinyl singles, nail polish, embroidery patterns, fabric… But even into adulthood I shopped at both, including at Woolworths along Central Avenue in downtown Faribault. Here I bought goldfish (for my kids) scooped from tanks in the back of the store. Here our family bought basics and other goods.

That variety store closed long ago, along with many other businesses that once claimed space in my community. Today Faribault’s downtown looks much different than when I moved here 44 years ago. That’s to be expected. Businesses close. New businesses open. A few endure for generations. As a place and times change, so do its businesses.

I didn’t notice the sign on the building, but rather a small hometown sausage sign on the window to the left of the door at KLG. That drew me inside. (Minnesota Prairie Roots copyrighted photo March 2026)

But occasionally I discover a place that takes me back to yesteryear in a flashback of memories. That happened recently in the small town of Kasson, just west of Rochester along U.S. Highway 14. While walking through the downtown, I found KLG Store. The name itself told me nothing about the business. But a printed sign in the front window advertising “Kasson Hometown Sausage Sold Here!” drew me inside. Not that I like sausage. I don’t. But I appreciate quirky no-frills signs.

Clerk and customer confer about fabric next to cubbies of yarn. (Minnesota Prairie Roots copyrighted photo March 2026)
Piles of fabric cover tables. (Minnesota Prairie Roots copyrighted photo March 2026)
Bolts of fabric are stashed under the tables. (Minnesota Prairie Roots copyrighted photo March 2026)

Yet, once inside KLG, I was immediately drawn to cubbies of yarn, then tables and shelves packed with bolts of fabric. I forgot all about the sausage. Instead, I ran my hands across cloth, eyed the colorful prints, remembered my teen years when I stitched nearly all of my clothing.

Rows of spooled thread to match with fabric. (Minnesota Prairie Roots copyrighted photo March 2026)
So many colorful patterns. (Minnesota Prairie Roots copyrighted photo March 2026)
Lots of choices for quilters, crafters, seamstresses… (Minnesota Prairie Roots copyrighted photo March 2026)

I haven’t touched my sewing machine in years. For a moment I thought perhaps I should pull it out of storage and resume a creative activity I once loved. Spools of colorful Coats & Clark thread had me visually pairing thread with fabric. Psychedelic prints had me visually pinning and cutting patterns for a seventies fashion statement. Oh, the memories.

The vintage fold-away baskets, right, prompted me to ask if this had once been a dime store. (Minnesota Prairie Roots copyrighted photo March 2026)

Then a stash of vintage collapsible fold-away baskets distracted me, temporarily pausing my fawning over fabric, yarn and embroidery patterns. The red, green and gold fabric and metal baskets with wooden handles are signature five-and-dime store staples.

These embroidery transfer patterns brought back lots of memories. I used such patterns to embroider clothes and more in the 1970s. (Minnesota Prairie Roots copyrighted photo March 2026)

Turns out KLG once housed a Ben Frankin store. I felt giddy upon learning that, but also a tad melancholy. The fold-away baskets reminded me of the passage of time, of how quickly the decades fly.

This sausage originated in Kasson, but is now made in Waseca. (Minnesota Prairie Roots copyrighted photo March 2026)

This building in some ways still houses a variety store with fabric, yarn and notions; products produced via laser engraving, digital and screen printing; and Kasson Hometown sausage, brats and other meats filling coolers. The hometown sausage, though, is no longer made in Kasson, but rather at Morgan’s Meat Market in Waseca.

Looking from the back of the fabric and notions section to the yarn at the front of the store. (Minnesota Prairie Roots copyrighted photo March 2026)

Times change. Businesses change. But sometimes remnants of the past remain, like those fold away shopping baskets inside KLG. Durable baskets that took me back in time to Ben Franklin and Woolworths along yesterday’s Main Street.

Shelved fabric bolts are sorted by color and seasonal design. (Minnesota Prairie Roots copyrighted photo March 2026)

TELL ME: If you have any special memories of dime stores, I’d like to hear them.

© Copyright 2026 Audrey Kletscher Helbling

 

Dime store memories in Plainview June 23, 2022

Plainview’s version of the old-fashioned dime store. (Minnesota Prairie Roots copyrighted file photo May 2022)

GRAB BAGS AND VINYL SINGLES. Goldfish and tiny turtles. And, oh, an endless assortment of whatever you needed, and didn’t need. Such are my dime store memories upon entering J.T. Variety & Toys in Plainview.

To the left, knick knacks. Center and to the right, supplies for crafters. (Minnesota Prairie Roots copyrighted photo May 2022)

This crammed-with-merchandise store along West Broadway in the heart of downtown Plainview hearkens to yesteryear when Ben Franklin and F.W. Woolworth stores dotted Main Street USA. J.T. Variety & Toys fits the dime store model.

A sign directs customers to the shop at 333 West Broadway. (Minnesota Prairie Roots copyrighted photo May 2022)

And while I spotted no turtles, fish, grab bags or vinyl, the business offers a wide range of merchandise for all ages and interests.

Lots of fabric, lots of knick knacks. (Minnesota Prairie Roots copyrighted photo May 2022)

Need a gift for Aunt Gertie or your next-door neighbor or whomever? There are knick knacks and home décor items galore.

Lots of rainbow yarn choices. (Minnesota Prairie Roots copyrighted photo May 2022)

Crafters—whether knitter or seamstress or some other creative—can shop an array of colorful yarn skeins cramming cubbies, folds of sorted-by-color fabric layering shelves, and much more. Choices are bountiful.

Flowers, shoes, knick knacks, craft supplies…so much merchandise packed into this small store. (Minnesota Prairie Roots copyrighted photo May 2022)

The same goes for the selection of fake flowers splashing color into a display and spilling over into baskets lining the floor. Above the flowers I found a collection of summer shoes—flip flops, slip-ons shaped like insects…

Unlike the dime stores of old, credit cards are welcome at this variety store. (Minnesota Prairie Roots copyrighted photo May 2022)

If I sound a tad giddy about J.T. Variety & Toys, it’s because I am. A lot of those feelings trace to childhood memories of shopping dime store aisles. Back in the day, I mostly looked because, coming from a poor farm family, buying usually wasn’t an option, except for necessities. I would stand for a long long time in the pet section at the back of Woolworths looking at those mini imported pet turtles, wishing for one.

The toy section. (Minnesota Prairie Roots copyrighted photo May 2022)

I expect the kids of Plainview gravitate to the toy section of their local variety store with its puzzles and games, marbles and Play Doh, trucks and dolls, Little Golden Book and other books, and much more. I’d feel giddy if I was a kid with money to spend here.

Lots of great book choices. (Minnesota Prairie Roots copyrighted photo May 2022)

Plainview is fortunate to have this homegrown business akin to the dime stores of old. It was here in this southeastern Minnesota small town, the day before our 40th wedding anniversary in mid-May, that my husband purchased a lovely anniversary greeting card while I paged through a storybook about Paul Bunyan. It wasn’t like he could buy a tiny imported pet turtle for me…

More yarn choices for crafters. (Minnesota Prairie Roots copyrighted photo May 2022)

TELL ME: Do you have dime store memories? Have you discovered a store similar to J.T. Variety & Toys (Dollar stores don’t count)? I’d like to hear.

To learn more about Plainview, read my previous posts by clicking here. And watch for several more stories on this community northeast of Rochester in southeastern Minnesota.

© Copyright 2022 Audrey Kletscher Helbling