Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

A Minnesota bait shop Norman Rockwell could appreciate April 26, 2013

White's Bait Shop, Madison Lake, Minnesota

White’s Bait Shop, Madison Lake, Minnesota, photographed while passing by.

FROM A PURE visual perspective, White’s Corner Bait in Madison Lake confuses the eye with a mishmash of angles and cluttered signage. Too many words to read while passing by on Minnesota Highway 60.

Pop, ice, bait...

Pop, ice, bait, batteries, tackle, rods, reels…

But from an artistic perspective, this long-time bait shop delights with a Norman Rockwell-like Americana charm.

I have, for decades, admired this barn red multi-layered building of angles and assorted jumbled rooflines defined by a pointed corner tower.

Not once, though, have I stopped to photograph it, to step inside, to check out the bait, to gather information on where the fish are biting.

Oh, how I love that kitschy fish.

Oh, how I love that kitschy fish.

White’s Bait, open since 2011 in a building that has been a bait shop for more than 50 years, prides itself on providing “good quality bait and great customer service.” Says so, right there on the business website.

Seems quintessential Norman Rockwellish to me. That good quality, that great customer service.

Next time I’ll stop.

© Copyright 2013 Audrey Kletscher Helbling