IN THREE YEARS of exploring Wisconsin, I’ve learned a few things:
Wisconsinites are crazy about their Packers.
Wisconsinites love their brats.
Cheese is, indeed, big in Wisconsin.
And, finally, Wisconsin residents love their beer.
Not necessarily in that order.
I base this on observations such as green and gold brat buns sold at an Appleton grocery store where staff wear Packer attire on game day; liquor stores directly connected to grocery stores, walk-in beer coolers at convenience stores and an abundance of bars everywhere, seemingly packed on game day; a decrease in highway traffic during Packers games; frequent homemade roadside signs advertising brat fries; and busy specialty shops focused on selling cheese.

A banner welcomes visitors to the featured exhibit on food at the History Museum at the Castle, 330 East College Avenue, Appleton, Wisconsin.
Now an exhibit, “Food: Who We Are and What We Eat,” at the History Museum at the Castle in downtown Appleton (that’s in eastern Wisconsin south of Green Bay) confirms my observations and conclusions about Wisconsin.

In an interactive portion of the exhibit, in a fish house, visitors can try spearing a sturgeon. In this case, my daughter “speared” a catfish instead by thrusting a “spear” at the shadowy fish lurking below the water’s surface. You best know your fish.
The informative and interactive exhibit—try spearing a sturgeon—explores the origins of iconic Wisconsin food traditions.
“From sauerkraut to egg rolls, each food has a story to tell about our regional values and community-making,” so notes a line in the wealth of exhibit information. I’ll admit that I didn’t read all of the info. I am more a visual and interactive learner in a museum setting. But I appreciate the depth of research summarized here.
That said, join me on this photographic tour of “Food.”
Smell the cheese.

Test your cow knowledge on this interactive screen. Wisconsin is, after all, termed “America’s Dairyland.”
Test your knowledge of cows.

See how visitors answered this question about Wisconsin’s “soul food.” Cheese, brats, beer, fish fry… Add your own answer.
Define Wisconsin “soul food.”
Reminisce about supper clubs and burger stands.
Identify old kitchen tools…
Celebrate the food traditions of Wisconsin:

Red Dot potato chips were produced by Red Dot Foods of Madison, Wisconsin, and were once a top potato chip brand.

Cookbooks are on display and vintage recipes available for the taking at the exhibit. The Appleton, Wisconsin, region is known as the Fox Valley after the Fox River which runs through the area.

Another display focuses on the empowerment of women via the Temperance Movement. One of the Appleton Police Department’s major objectives in 2014 is to combat domestic violence.

The exhibit on the right focuses on supper clubs. Visitors are invited to write characteristics defining a supper club. Answers included, among many others, pickled beets and herring at salad bar; dim lighting; cocktail hour; tavern in front, buffet in back; and old fashion jukeboxes.

A section on electricity highlights Appleton as having the first home electrified by water power in 1882. And, yes, that’s Reddy Kilowatt there on the wall.
And then afterward, grab a cold one. It seems only fitting to honor Wisconsin’s love of brats, beer, cheese and Packers. Cheers.
FYI: The “Food: Who We Are and What We Eat” exhibit continues through the fall of 2014 at the Castle. There’s much more to see here, including exhibits on local history and a permanent Harry Houdini exhibit. Houdini claims Appleton as his hometown.
The castle itself is a lovely complex built in 1923 as a Masonic temple and today is on the National Register of Historic Places. Click here to learn more about the History Museum at the Castle.
© Copyright 2014 Audrey Kletscher Helbling
A Wisconsin trifecta for sure – beer, brats & cheese. I am a big fan. I haven’t been to Appleton in years. On the list.
The Fox Valley area definitely has that urban vibe, yet retaining Wisconsin’s rural heritage and charm.
There is more to Wisconsin than cheese indeed! Seems to be a good place to stop and spend some time exploring the great state of Wisconsin!!!
We always find something new in Wisconsin, for sure.
1st – the Castle is an AMAZING looking place! 2nd – Smelling Cheese – AWESOME! I love the exhibits and the interaction – so much exploration and FUN! Loving the beer signs 🙂 I remember the homemade cook books growing up and wonder if my mom kept any. Happy Thursday
Oh, I love the Castle building. This is my second visit here, the first being for a Leonardo da Vinci exhibit. This is one top-notch history center. The only things missing from the food exhibit were actual samples of, um, beer, brats and cheese.
That would have been a nice added touch.
Hmmmmm….we do love those ‘hands on’ exhibits, don’t we!!!! Always glad to hear of another destination. We spend more time riding the roads rather than stopping and visiting, unfortunately! Very interesting post!!!!!
Time seems an issue whether on two wheels or four, unless you’re staying and not simply passing through.
Yes, that’s the ‘key’……..riding those incredible roads is our primary focus!!!!
What a lovely and interesting tour, Audrey. I love the look of that castle – what a gorgeous old building. It looks like it would be more at home in England! Have I ever told you that when I was a teenager my father worked for a company that was based in Racine, Wisconsin. My father was asked to move to Racine for two years for some promotion but my mother didn’t want to leave Sydney so we never ended up going. It’s a big regret of mine that I never got to experience a couple of years in Wisconsin, going to school there and experiencing all the different seasons. My mother was very stubborn! xx
Yes, you did tell me this, Charlie. Wouldn’t it have been a wonderful experience living in the Midwest for awhile?
It definitely would have been. I still regret my mother’s decision!
So hop on a plane and make that visit to Wisconsin now. Just a thought.
Like Belgium.love beer and cheese. And Waffels. I don’ t know what Brats are.
Brats are like hot dogs in shape. More texture, though, and larger. I personally don’t like them. But my husband sure does.