THERE’S A CERTAIN CHARM to the signage and art at Minnesota’s Largest Candy Store. Folksy, down-to-earth, eye-catching and endearing, the art connects to shoppers on a personal level. Like an old-time shopkeeper parceling penny candy into a brown paper bag.
This family-owned attraction along US Highway 169 in Jordan is more about candy than apples.
And it’s about successful marketing, primarily through the can’t-miss signature yellow building and picket fence and Jessica’s art.
Jim’s doesn’t rely on a website—there’s none—and only recently went online with a Facebook page. And only cash or checks are accepted; no credit or debit cards. Says so on end-of-the-building signage near th gravel parking lot.
For me, the experience of visiting Minnesota’s Largest Candy Store focused as much on the merchandise as on the visual artistry. But then I tend to see my world through the lens of my Canon DSLR.
This place provides a unique canvas to promote a business in a nostalgic way that takes us back to the mercantile. To the old-fashioned candy counter. To simpler days when a piece of penny candy was enough.
Except at Jim’s, candy counters extend through a lengthy building and the candy supply seems endless.
BONUS ART PHOTOS:
FYI: Please check back as I show you more of Jim’s Apple Farm. Click here to read my first post in this series.
© Copyright 2016 Audrey Kletscher Helbling