Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

The art of signs in Sleepy Eye, Part III March 12, 2018

A pedestrian crossing sign contrasts with the historic PIX Theatre sign in need of repair in downtown Sleepy Eye, Minnesota.

 

AS A CREATIVE TYPE, I am drawn to signage. I appreciate the graphics, the fonts, the uniqueness of signs that mark businesses.

 

 

Sleepy Eye in southwestern Minnesota features one of my favorite signs—that of the King Koin Launderette. I love the colors, the name, the bubbles.

 

 

 

Then there’s the bright yellow signage on Meyer’s Bar & Lounge. The martini glass makes this sign as does the word lounge. That tag hearkens to a bygone era of mixed drinks served in a place fancier than a bar. I’ve never been inside Meyer’s so I can’t confirm whether a lounge really exists there.

 

 

 

Nor have I been inside the Servicemen’s Club. But I sure do like, from an artistic perspective, the back-to-back Grain Belt signs. I don’t understand, though, how a beer can be friendly. People can be friendly. Not beer. Minneapolis Brewing Company debuted the slogan, “The Friendly Beer With the Friendly Flavor,” in 1933. Despite that confusing message, I still appreciate this visually-appealing sign advertising a beer now made by August Schell Brewing Company. That’s just down US Highway 14 from Sleepy Eye in the city of New Ulm.

 

 

 

If all goes as planned, more local beer should be available within a year or two in a former downtown movie theater, according to Sleepy Eye Economic Development Authority Coordinator Kurk Kramer. Local physicians plan to open a nano brewery and coffee shop therein. That pleases me, especially since the couple intends to restore the historic PIX Theatre marquee.

 

 

 

 

Sleepy Eye businesses also honor the town’s namesake, Chief Sleepy Eyes, with his portrait featured on numerous signs. You’ll see his likenesses marking Sleepy Eye Stained Glass, The Sleepy Eye Dispatch Herald (where I worked briefly decades ago), posted on a corner downtown business and elsewhere. It’s a nod to local history, just one more point of interest.

I challenge you, the next time you are in a small town like Sleepy Eye, to pause and study the signage. Consider the graphics, the fonts, the uniqueness of these signs that often make them works of art as much as place markers.

 

Check back tomorrow for “This & that from my tour of downtown Sleepy Eye, Part IV.” That post will conclude my series on Sleepy Eye.

© Copyright 2018 Audrey Kletscher Helbling

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The spelling policewoman arrives at the Dairy Queen March 7, 2018

Filed under: Uncategorized — Audrey Kletscher Helbling @ 5:00 AM
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CAN YOU SPOT the misspelled word?

I won’t apologize for pointing this out. I’m a wordsmith. An English minor, mass communications major. A former newspaper reporter. Long-time writer and poet. Proofreader. And if I go back something like 50 decades, an alternate to the Redwood County Spelling Bee.

Now math, I stink at that. But words, oh, how I love words. And Peanut Buster Parfaits.

HOW ABOUT YOU? Can you spell? Are you a word person, a numbers person, both or something else?

 

© Copyright 2018 Audrey Kletscher Helbling

 

Interstate juxtapositions December 7, 2016

Filed under: Uncategorized — Audrey Kletscher Helbling @ 5:00 AM
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I APPRECIATE THE JUXTAPOSITIONS in this image I shot recently along Interstate 94 by Rogers.

The dusting of snow, the directive to stay on track during winter weather via Northstar and then the sign directing motorists to the Super 8 indoor heated pool.

This is, oh, so Minnesota.

© Copyright 2016 Audrey Kletscher Helbling

 

The art of a candy store, Part II from Jordan, Minnesota November 21, 2016

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THERE’S A CERTAIN CHARM to the signage and art at Minnesota’s Largest Candy Store. Folksy, down-to-earth, eye-catching and endearing, the art connects to shoppers on a personal level. Like an old-time shopkeeper parceling penny candy into a brown paper bag.

 

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Local artist and Jordan High School art teacher Jessica Barnd creates the art, adding a rural roots visual authenticity to this business, officially Jim’s Apple Farm.

 

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This family-owned attraction along US Highway 169 in Jordan is more about candy than apples.

 

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And it’s about successful marketing, primarily through the can’t-miss signature yellow building and picket fence and Jessica’s art.

 

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Jim’s doesn’t rely on a website—there’s none—and only recently went online with a Facebook page. And only cash or checks are accepted; no credit or debit cards. Says so on end-of-the-building signage near th gravel parking lot.

 

 

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For me, the experience of visiting Minnesota’s Largest Candy Store focused as much on the merchandise as on the visual artistry. But then I tend to see my world through the lens of my Canon DSLR.

 

Peanut logs are made on-site as are apple pies.

Peanut logs are made on-site as are apple pies.

This place provides a unique canvas to promote a business in a nostalgic way that takes us back to the mercantile. To the old-fashioned candy counter. To simpler days when a piece of penny candy was enough.

 

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Except at Jim’s, candy counters extend through a lengthy building and the candy supply seems endless.

 

BONUS ART PHOTOS:

Minnesota's Largest Candy Store also boats the World's Largest Soda Selection. You will find flavors here that you would never even consider for pop (the Minnesota word for soda).

Minnesota’s Largest Candy Store also boasts the World’s Largest Soda Selection. You will find flavors here that you would never even consider for pop (the Minnesota word for soda).

 

In the new addition to the building, Jessica painted clouds for the ceiling, where hot air balloons are suspended. They move up and down.

In the new addition to the building, Jessica painted clouds for the ceiling, where hot air balloons are suspended. They glide up and down.

 

The basket of a hot air balloon.

The basket of a hot air balloon.

 

On the exterior pathway to the candy store entrance, this sign alerts customers to the availability of homemade pies.

On the exterior pathway to the candy store entrance, this sign alerts customers to the availability of homemade pies.

 

Some of the pumpkins for sale are painted. This was a favorite since it reminds me of Tufts University, my son's alma mater. Tufts' mascot is an elephant, its school color blue.

Some of the pumpkins for sale are painted. This was a favorite since it reminds me of Tufts University, my son’s alma mater. Tufts’ mascot is Jumbo the elephant, its school colors blue and brown.

 

Another surprise: Lots and lots and lots of puzzles for sale, as advertised on the business signage.

Another surprise: Lots and lots and lots of puzzles for sale, as advertised on the business signage.

 

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FYI: Please check back as I show you more of Jim’s Apple Farm. Click here to read my first post in this series.

© Copyright 2016 Audrey Kletscher Helbling

 

On patrol with the spelling police July 22, 2010

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:46 AM
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WORDS ARE MY BUSINESS. So when I see a misspelled word, I can’t ignore it.

I tried. I was going to give them time to change the spelling before publishing this post. But I waited several weeks, and that’s long enough to correct the error.

So the other night while waiting at a stoplight in Faribault, I snapped this image of signage at the Community Co-op Oil Association through the passenger car window. I’m aware that the photo isn’t razor sharp. I didn’t have much time to pull my camera from the bag and fire two shots at a slow shutter speed before the light changed.

Do you see the spelling mistake? Does it jump off the sign at you?

Yes, “purchase” is incorrectly spelled as “PURCHASH.”

I admit that the creative spelling seems fitting if you delete the first “H,” making it “PURCASH.”

Did I tell you I once earned runner-up status to represent Vesta Elementary School at the Redwood County spelling bee? My friend Robin beat me in a spelldown. I’ve never quite gotten over that defeat.

(I sincerely hope that I’ve correctly spelled every word in this blog post.)

© Copyright 2010 Audrey Kletscher Helbling