WHILE ROAD-TRIPPING FROM MINNESOTA to Massachusetts last May, I found myself defending my home state. Apparently non-residents have a singular impression of Minnesota. And that would be “cold.”
Back then, when spring was emerging green and beautiful here, I assured non-residents that Minnesota is about much more than cold weather.
But today I can’t argue with the cold assessment as arctic air settles into Minnesota, plunging temperatures to the single digits above zero. Thank you, Canada, for kicking the cold out your front door toward your neighbor’s property.
Fortunately, Minnesotans know how to handle the frigid temps. Along with complaining, we bundle up. At least I do. Fashion isn’t nearly as important to me as warmth. Gone are the days of caring whether a stocking cap will flatten my hair or whether my Northwest Territory boots are in style. Warmth trumps appearance.
Yet, apparently you can be “cute and cozy” in outdoor winter attire, according to a Scheels billboard I spotted along U.S. Highway 14 between Waseca and Janesville. The model appears well-cozied in her winter jacket, leggings and boots (which seem more fashionable than practical). I wouldn’t want to be slip-sliding around on the ice in those heels.
That all said, I appreciate Scheels’ efforts to convince us that we really can be fashionable in outdoor winter attire. Now if only we could convince the rest of the country that Minnesota is about much more than cold weather.
TELL ME: When you think of Minnesota, what word pops into your head? Cold? Snow? Something else?
How can Minnesota change its “cold” image? Or should we?
© Copyright 2017 Audrey Kletscher Helbling