I NOTICE DETAILS, always have. This heightened awareness weaves into my work. I write and photograph with a strong sense of place, a quality instilled in me long ago by growing up on the prairie. In that vast space of sky and land, every nuance of the environment imprints upon the soul.
My reactions to a place evolve from first impressions, most often viewed through my camera lens. I see the world in details of color, balance and perspective, of light and mood and texture and more.
With that background, you can perhaps better understand why, when photographing a community, I notice more than the slick fronts of buildings, the parks and other attractions tourism offices promote. I look beyond those to the alleys, the roof lines and even the sidewalks. The details.

The scene along a balcony on the back side of a building along Third Street N.E. in downtown Faribault, just across the alley from the post office is one of my favorite alley photos for the story it tells. Minnesota Prairie Roots file photo July 2015.
It is the alleys in particular that draw my visual interest and show me the side of a community often overlooked. And too often neglected. There’s much to learn in those alleyways about people and places and cultures and even socioeconomic status.

I love the sweet surprise of these floral paintings brightening an alley in downtown Clear Lake. Minnesota Prairie Roots file photo May 2015.

Hanging baskets line the alley behind Larson’s Mercantile in Clear Lake, adding a splash of color to the downtown. Minnesota Prairie Roots file photo May 2015.

The Contented Cow opens onto a riverside space between buildings in historic downtown Northfield. Minnesota Prairie Roots file photo October 2014.

Looking further down that narrow space, I photographed a wedding party gathering near the Cannon River. Minnesota Prairie Roots file photo.

A mural on The Key (youth center) building in downtown Northfield. Minnesota Prairie Roots file photo April 2017.
Through the years, I’ve documented many behind and between businesses scenes with my camera. I’ve seen how a community can convert an alley into a lovely and inviting space. Clear Lake, Iowa, and Northfield, Minnesota, especially, have succeeded with this attention to detail beyond storefronts.

Michelle’s Garden, right next to the alley behind buildings along Faribault’s Second Street and Central Avenue. Minnesota Prairie Roots file photo September 2015.

The back of The Crafty Maven (now closed) sat right across the alley from the garden. Minnesota Prairie Roots file photo September 2015.

This mural of an iconic scene from downtown Faribault was installed along an alleyway visible from busy Minnesota State Highway 60/Fourth Street in the heart of downtown. Minnesota Prairie Roots file photo.
My community of Faribault, too, boasts an alley-side mini park and an alleyway mural creating a more inviting downtown. But dumpsters overflowing with garbage in other sections of the downtown counterbalance the positive efforts.

The behind buildings parking lot scene in downtown Faribault highlights the area’s ag base. Minnesota Prairie Roots file photo August 2014.
In my opinion, every community should pay closer attention to the details. They are part of the whole, of the impression visitors gather of a place beyond the side we’re supposed to see.
THOUGHTS? I’m interested, especially, in hearing how your community or other communities have beautified alleys and/or backs of businesses.
© Copyright 2017 Audrey Kletscher Helbling
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