IF YOU GREW UP IN MINNESOTA or any similar cold climate place, you likely heard this directive from your mom whenever you left the house in winter: “Remember your hat and mittens. And wear your boots.” I did.
When I became a pre-teen, though, I thought I knew better and often didn’t listen. I couldn’t muss my hair by wearing, God forbid, a stocking hat or appear unfashionable in clunky, practical boots.
But Mom’s warning imprinted upon me enough that I eventually recognized the wisdom of her words and passed the same advice along to my three children. Living on the windswept Minnesota prairie, Mom understood that brutal winter cold could cause frostbite and worse. Best keep safe and warm.
So when I heard about the music video, “Coats, Hats & Gloves,” created by students at Franklin Middle School in Minneapolis, I thought of all those Minnesota moms (and dads) who have delivered the same message of preparedness through the generations. Except their words were more often than not dismissed.
But now kids from The Futureboys and Futuregirls program at Franklin have made keeping warm decidedly cool in their video gone viral. Tuesday morning the kids and their teacher appeared on Good Morning America to talk about the song that welcomes Super Bowl visitors to Minnesota. Temps here on game day are predicted to be around zero, if that, and even feels-like lower if wind factors in.
Their basic message—when you come to Minnesota, you better be ready…never leave your house without your coats, hats and gloves—is the same my mom delivered. Except they present it in a way that’s decidedly hip, decidedly cool and decidedly memorable. Well done, kids of the Bold North.
Note: The Super Bowl LII Host Committee has branded Minnesota as Bold North in promoting our state. That applies to our climate and beyond.