FOR ME TO STAY UP past 11 p.m. rates as rare. But I did last night. Until nearly 12:30 a.m. Monday. I wanted to watch The Tonight Show from Minneapolis, ending way too much time for me in front of the TV on Super Bowl Sunday. But, you know, when the championship game plays out in your home state, you get caught up in the excitement—even if you don’t much care about sports, which I don’t. I finally have it down that a touchdown earns a team six points.
During past Super Bowls, I’ve focused primarily on the commercials and the half-time show. I still did this year. But, for the first time ever, I watched most of the game. Except for the 33 minutes and 35 seconds I missed when my Wisconsin daughter called during the third and fourth quarters. Family trumps football any day, even on Super Bowl Sunday.
It was an exciting game. I found myself rooting for the underdog Philadelphia Eagles, even if they kept the Vikings from the biggest game in football and even though I can’t stand those creepy dog masks worn by some Eagles fans. I did, though, feel, for New England Patriots quarterback Tom Brady, who has a strong Minnesota connection via his mom, born and raised here. Up until a few weeks ago, I’d never heard of Brady. That just shows how much of a football fan I am not.
As for that half-time show…I’m not raving like most are about Justin Timberlake’s performance. But then I’m not a Timberlake, nor a Prince (gasp), fan. Unfamiliar with the songs performed, I couldn’t understand the lyrics. And when Minneapolis lit up in purple during half-time, I didn’t even notice the Prince symbol displayed.
I saw many, but not all, of the commercials. My favorites focused on the theme of bringing our country together in an especially divisive year. Strength. Unity. Togetherness. Diversity. I especially liked T-Mobile’s “Little Ones” spot featuring babies of multiple ethnicities paired with empowering words. Most, but not all, of these social cause ads worked for me. In the didn’t like/work would be the Dodge Ram Truck ad using the words of Dr. Martin Luther King Jr. I didn’t appreciate his inspiring words used for a commercial purpose.
TurboTax nailed the humor, at least for me, with ads themed on convincing viewers they have nothing to fear in doing their taxes. A monster creeping from under a bed, a ghost in an attic—both were memory relatable. I just hope no little kids got scared.
The Mucinex spot that zoned in on post Super Bowl Monday as a sick day also tickled my funnybone and, in a round-about way, connected to that daughter who called me during the game. Thirty years ago she also used boogers to illicit laughter. “How do you make a Kleenex dance?” she asked kids and parents during a family skate time at a (now closed) Faribault rollerskating rink. “You put a little boogie in it,” she delivered in her sweet preschool voice.
A year from now I likely will have forgotten who played in Super Bowl LII. I will have forgotten the record low game time kick-off temp of one degree above zero. (An effort is underway to collect cold weather gear for Minnesota homeless from Super Bowl attendees returning to warm weather destinations via “Pass Your Parkas.”) I will have forgotten the Mucinex and other commercials. I will have forgotten who performed at half-time. I will have forgotten how Jimmy Fallon gushed about Minneapolis and the Tater Tot Hotdish (not casserole) served to him by a Champlin family. But that memory of my sweet preschooler—now a grown woman—telling that joke about boogers, that I still, and will always, remember.
© Copyright 2018 Audrey Kletscher Helbling