Minnesota Prairie Roots

AS A WORDSMITH, I’m especially drawn to signage, including this one spotted Sunday afternoon along Division Street in downtown Northfield.

I laughed given the falling snow, the snow banked on the front of the pick-up truck parked curbside and the mixed message sent.

Cacti are not warm and fuzzy, although the environment in which they grow is warm, even hot. I suppose that was the idea—to get us Minnesotans thinking about warmer places like Little Joy Coffee with its hot brew.

While the words and art seem especially mismatched to me, I noticed, photographed and remembered them. Thus, marketing accomplished.

WHAT ARE YOUR THOUGHTS?

© Copyright 2019 Audrey Kletscher Helbling