
SIGNS, WHETHER HANDWRITTEN on a piece of paper or professionally made to mark a business, fascinate me. They reveal much about the heartbeat and history of a community.

On a recent visit to Owatonna’s downtown, I photographed a collection of signs that caught my eye. I lean toward vintage, or those that appear vintage. I also lean toward unusual names and interesting fonts and art.

Most people likely view a sign only as an identifier or source of information. Clearly not me. I see signage through the lens of a writer and a photographer.


Every town, not just Owatonna, offers a potluck of signs, a feast for the eyes. All signs bring something to the table. Something that tastes of local flavor. And I’m not just talking food or drink, although certainly you will find plenty of that along North Cedar Avenue and other streets spoking off Owatonna’s main downtown artery.



I’m also talking about the stories behind those signs. The people who own the businesses, run them, welcome customers inside for a cold one, a cup of coffee, a slice of pizza, a new pair of shoes, a pumpkin truffle, even an insurance policy. Signs are more, much more, than simply signs.



Signs also hold history. Ghost signs, of which there are several in Owatonna, write of bygone days. Murals paint history, too, of the Roxy Theater and of Princess Owatonna and more.

Wherever you live, whatever community you visit, I encourage you to pause, look and really see the signage. Appreciate the history. Consider the stories. Study the fonts and art. Enjoy the potluck of signs that flavor a place.
© Copyright 2024 Audrey Kletscher Helbling













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