Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

From Owatonna: For the love of signs October 3, 2024

Filed under: Uncategorized — Audrey Kletscher Helbling @ 4:35 PM
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Among the many signs that drew my interest in Owatonna was this insurance agency sign. The bold colors and layered signage stood out. (Minnesota Prairie Roots copyrighted photo September 2024)

SIGNS, WHETHER HANDWRITTEN on a piece of paper or professionally made to mark a business, fascinate me. They reveal much about the heartbeat and history of a community.

Love this artsy sign. The curving arrow points me directly to Wagner’s. (Minnesota Prairie Roots copyrighted photo September 2024)

On a recent visit to Owatonna’s downtown, I photographed a collection of signs that caught my eye. I lean toward vintage, or those that appear vintage. I also lean toward unusual names and interesting fonts and art.

This candy shop and eatery has a lengthy history in Owatonna. (Minnesota Prairie Roots copyrighted photo September 2024)

Most people likely view a sign only as an identifier or source of information. Clearly not me. I see signage through the lens of a writer and a photographer.

Even if partially missing, I still appreciate the vintage charm of this sign. (Minnesota Prairie Roots copyrighted photo September 2024)
The Kitchen, a downtown Owatonna staple gathering spot. (Minnesota Prairie Roots copyrighted photo September 2024)
A catchy name for a bar. (Minnesota Prairie Roots copyrighted photo September 2024)

Every town, not just Owatonna, offers a potluck of signs, a feast for the eyes. All signs bring something to the table. Something that tastes of local flavor. And I’m not just talking food or drink, although certainly you will find plenty of that along North Cedar Avenue and other streets spoking off Owatonna’s main downtown artery.

This shows partial signage for Central Park Coffee and a mini owl mural, among several owls “hidden” in downtown Owatonna. (Minnesota Prairie Roots copyrighted photo September 2024)
It’s that time of year again, time for all things pumpkin as noted on this sandwich board. (Minnesota Prairie Roots copyrighted photo September 2024)
A long-standing pizza place along North Cedar Avenue. (Minnesota Prairie Roots copyrighted photo September 2024)

I’m also talking about the stories behind those signs. The people who own the businesses, run them, welcome customers inside for a cold one, a cup of coffee, a slice of pizza, a new pair of shoes, a pumpkin truffle, even an insurance policy. Signs are more, much more, than simply signs.

A mostly unreadable (at least to me) ghost sign. (Minnesota Prairie Roots copyrighted photo September 2024)
On the side of Owatonna Shoe is this painting of Princess Owatonna, after whom the city is named. A statue of the princess stands in Mineral Springs Park, the spring and princess being part of local lore. (Minnesota Prairie Roots copyrighted photo September 2024)
The long ago Roxy Theater is honored in the Main Street Mural in a downtown pocket park. (Minnesota Prairie Roots copyrighted photo September 2024)

Signs also hold history. Ghost signs, of which there are several in Owatonna, write of bygone days. Murals paint history, too, of the Roxy Theater and of Princess Owatonna and more.

And then I spotted this vintage gem on a building… (Minnesota Prairie Roots copyrighted photo September 2024)

Wherever you live, whatever community you visit, I encourage you to pause, look and really see the signage. Appreciate the history. Consider the stories. Study the fonts and art. Enjoy the potluck of signs that flavor a place.

© Copyright 2024 Audrey Kletscher Helbling

 

Gold, diamonds & guns January 29, 2015

Filed under: Uncategorized — Audrey Kletscher Helbling @ 5:00 AM
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WHEN THE SON WAS HOME from Boston for holiday break, my husband and I took him downtown Faribault one evening for our favorite local pizza served at the Signature Bar & Grill.

 

Faribault, Ron's Pawn Shop

 

He hopped out of the van across the street from the restaurant and promptly pulled out his cell phone, aiming it at the front window of Ron’s Pawn Shop. He was laughing.

 

Faribault, Ron's Pawn Shop window close-up

 

“Golds, diamonds and guns,” he read aloud. I paused, looked. He laughed. Again.

How often had I gone by Ron’s Pawn Shop and never really noticed the signage my college son found entertaining and amusing? Too often.

It proved an important lesson to pay more attention to that which I pass often, but don’t always see.

© Copyright 2015 Audrey Kletscher Helbling

 

Peters Billiards sign January 20, 2015

Filed under: Uncategorized — Audrey Kletscher Helbling @ 5:00 AM
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TRAVELING THROUGH THE CROSSTOWN area of Minneapolis along Interstate 35W, I note the Peters Billiards sign flashing bright on the side of an earth-toned building.

 

Billiards, edit 1

 

You can’t miss it.

Pool cues and racked balls define the signage, leaving no doubt that this family-owned business sells pool tables and accessories. I appreciate such specific graphic signage that’s colorful, clear and concise.

Behind that sign there’s a history that stretches back to 1957, according to the company’s website.

Inside, you’ll find Greg Peterson, one of the world’s leading experts and collectors of antique billiard tables. Some of those tables are displayed here.

The business restores pool tables, even offers a custom line created by co-founder Ken Peters.

All of this I learned because that interstate side sign grabbed my photographic attention.

Well done, graphic designer.

© Copyright 2015 Audrey Kletscher Helbling

 

Window-shopping in Janesville, Minnesota September 14, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:06 AM
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I ENJOY WINDOW-SHOPPING. But when I window-shop, I’m not typically perusing merchandise to purchase. Rather, I’m shopping for signs to photograph. It’s cheaper that way; you don’t spend money except on your gas to reach whatever destination you choose.

For me, that is Main Street in Smalltown, Minnesota. Signage regulations are less strict in these rural communities, folks more trusting. I discover the most intriguing/interesting/unusual/creative signs here. Pick your adjective—all three would apply.

So let me take you today to Janesville, population 2,100, located along U.S. Highway 14 only 15 miles east of Mankato. I stopped there several weeks ago on my way to and from (yes, we stopped twice) Indian Island Winery with my husband.

Entering Janesville from the west along old Highway 14, you'll see this grain bin signage welcoming you to town. I've always wondered: Did the farmer specifically build 10 bins to fit the town name? Or did someone come up to him after the fact and say, "You know, J-A-N-E-S-V-I-L-L-E would fit on your bins."

But before I show you my discoveries, here are two interesting tidbits about Janesville: The town has a nine-hole reversible golf course, one of among only a few in the U.S. If you know what that means, you know more than me. I am not a golfer.

Secondly, in a house near downtown Janesville, along old Highway 14, you’ll see a dummy peering through an upstairs attic window. It’s been there for years. Why? No one seems to know the truth. But its placement there has led to all sorts of speculation as imaginative as an imagination allows.

Now, moving along, I’m pleased to present photos of signage from Main Street, Janesville, Minnesota, for your entertainment. Enjoy.

This handcrafted graphic sure makes for a memorable Blasing Electric sign hung on the side of a building across the street from the library.

I know you folks in bigger towns, especially in the Twin Cities metro, take your television access for granted. But not so in rural Minnesota. Here's a pitch for better service posted on a window at Will's Radio & TV.

But you might not want to stop and check on that satellite service until Monday, according to this sign posted on Will's front door. Will is at a doctor's appointment.

Hot weather also offers a good excuse to close up shop. I can't recall where this note was placed, but either on a beauty or sewing shop door.

Homemade signs like this one are always a bonus find on small-town Main Street.

Jethro's Soda Shop, which is no longer open, sports a misspelled word. Can you spot it?

Finally, my last photo, which is not a sign, but merchandise in a window of the corner drugstore. The ruled tablet brought back grade school memories for me. Gotta love it. Main Street in Smalltown, Minnesota.

DID YOU FIND the incorrectly spelled word on the window of the former Jethro’s Malt Shop? That would be “BRAUT.” My husband contends that is the German spelling of “brat.” I contend he is wrong as my research shows that “die braut” in German translates to “bride” in English.

(NOTE: I edited most of the above images to better showcase the words.)

© Copyright 2011 Audrey Kletscher Helbling