Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Making American Stories during Faribault Car Cruise Night, Part III June 25, 2020

Closing in on downtown, only blocks from Central Avenue, at the end of the car cruise route.

 

AS I WATCHED AND PHOTOGRAPHED the June 19 Faribault Car Cruise Night, I considered not only the stories I would tell with my photos, but the stories of those participating in this monthly summer event.

 

What’s the story behind the TOOTIE license plate on this Ford Fairlane?

 

And where was this young boy riding prior to the cruise?

 

What stories have been written, and shared, in this 1956 Chevy station wagon?

 

What prompted them to join the cruise? What would they see? How would they feel? What memories would they take away from this leisurely Friday evening drive around Faribault area lakes and back into town? Will they, years from now, talk about the summer of 2020 and how, even in the midst of a global pandemic, they went on a car cruise?

 

What’s the story behind this vintage Pontiac owned by Sharon and Tom?

 

The back of that beautiful Pontiac.

 

Life is one long story. With many chapters. And editing along the way. Sometimes by us, sometimes by those who think they can edit our lives or rewrite our stories. They can’t. They are not us. Our stories are ours.

 

Part of Faribault’s “American Stories” campaign.

 

“Making American Stories” is among a handful of marketing slogans selected by local tourism folks to promote Faribault. That theme, along with crafting, experiencing, shaping and preserving American stories, is bannered on signs posted throughout my community. I like this campaign. It’s clear, meaningful, uncomplicated and fitting. It defines community strengths—from history to home-grown businesses to things to do.

 

What’s the story behind “The Rock” shirt?

 

What leads someone to own a vintage car like this Buick Electra?

 

What prompts someone to get all creative and build a rat rod?

 

What’s the full story behind this tattoo?

 

Where did the owners find this vintage Chrysler convertible and what’s its history?

 

And on summer evenings in to early autumn, one of those local once-a-month activities is Faribault Car Cruise Night. It brings together the past and the present. Links vintage vehicles and new. Seniors and kids. Car collectors and, new this year, Harley riders.

 

What’s the story behind the ATV?

 

Wonder what stories this Pontiac GTO convertible could tell?

 

So many American stories in the making during the June 19 Faribault Car Cruise Night.

 

Switched from a Central Avenue-based park-and-look event, this actual driving cruise has added a new dimension in the making of this American story. I wonder about the stories. Those already written. And those being written.

This concludes my three-part photo series on the June 19 Faribault Car Cruise Night.

© Copyright 2020 Audrey Kletscher Helbling

 

Congrats to these area groups for award-winning tourism promotion in southern Minnesota February 27, 2020

The historic Security National Bank building backdrops this banner in historic downtown Faribault. Minnesota Prairie Roots file photo April 2019.

 

TRAVEL. When you read that word, what flashes through your mind? Travel abroad? Destinations within your region or state? A cross-country road trip? Whatever your answer, travel is a big industry on levels from local to national to international.

This week those involved in Minnesota tourism gathered in Alexandria to share ideas, to connect, to celebrate. Tourism, after all, ranks as a $16 billion industry here, according to the Explore Minnesota website.

During the 2020 Explore Minnesota Tourism Conference, individuals and organizations were recognized for their accomplishments. And that includes entities from my region.

 

Faribault tourism’s newest billboard along Interstate 35 north of town promotes attractions in my Minnesota community. Minnesota Prairie Roots edited photo April 2019.

 

To my friends at the Faribault Area Chamber of Commerce and Tourism, congratulations on winning the Destination Marketing Award for best “Branding and Integrated Marketing Campaign.” The branding of Faribault as “Making American Stories” is catchy and timeless. As I see it, this theme engages not only our past, but also the present and future. I’ve witnessed our local tourism team working hard to get the word out about Faribault, to draw people and businesses here. For a day. For a life-time. I especially love the new banners around town that define areas like the historic district, the mill district and more.

 

This vintage wagon promotes tourism and the Minne-Roadtrip that includes the communities of Faribault, Northfield and Owatonna. Minnesota Prairie Roots file photo.

 

More kudos go to the Faribault tourism folks, and also to those in Owatonna and Northfield, for their tri-city marketing of “Minne-Roadtrip.” The group won the Destination Marketing Award in the “Special Project” category for their work in marketing the three neighboring cities as a destination. I especially appreciate their joint efforts to promote regional tourism. Often we can achieve more through cooperation than alone.

 

Signage in downtown Montgomery promoting Kolacky Days. Minnesota Prairie Roots file photo January 2020.

 

Finally, my congratulations to the Montgomery Area Community Club for earning the Destination Marketing Award in “Niche Targeting.” You all know how much I love Montgomery as evidenced by my many posts about this town of some 3,000 in Le Sueur County. The Community Club focused on growing and promoting Kolacky Days, an annual summer celebration honoring the town’s Czech heritage. Montgomery is located in what is commonly known as Minnesota Czech Country.

 

A close-up of the banner posted outside Buckham Memorial Library in Faribault.  Minnesota Prairie Roots file photo.

 

Wherever you live—whether on the vast plains of the Dakotas or in the heart of a city dense with skyscrapers or in an historic community like mine—I hope you appreciate the place you call home. I value Faribault for its historic downtown, its natural beauty, its arts scene, its diversity…and for the friendships I’ve formed here, in this place where I write American stories.

Click here to read background details about the above referenced awards.

Disclaimer: I’ve previously written about Faribault for the local tourism website.

© Copyright 2020 Audrey Kletscher Helbling