SEVERAL WEEKS AGO a billboard along Interstate 94 in Rogers popped out at me. Not like a jack-in-the-box or a creepy clown. But visually.
The simplicity of the graphic design and the short, powerful message of “Good choice, kid.” made this advertisement noticeable among all the roadside clutter.
This Wonderful halos billboard is part of a $30 million ad campaign focusing on kids who choose mandarins over something less desirable. So I learned while googling the slogan. To totally understand this, you have to view the television spots that are part of this campaign. Kids star in videos with storylines that present a temptation—like sleeping over in a creepy doll-filled mansion or running away to join the circus—and the obvious better choice of a mandarin.
The ads are quirky, funny and, yes, most assuredly memorable. To the creative forces behind the Wonderful Halos newest marketing endeavor, well done.
TELL ME: What ad campaigns, past or present, do you consider especially well done and memorable? Why?
© Copyright 2016 Audrey Kletscher Helbling
Minnesota Prairie Roots 
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