Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Too much pink? October 27, 2012

ENOUGH PINK ALREADY.

Northeastern Minnesota writer Ada Igoe, who blogs at “Of Woods and Words,” writes this week about all the pink out there during this, Breast Cancer Awareness Month.

While I don’t agree with everything she says in her “Rage Against the Pink” post, I agree that this whole “pink” thing is being overdone and has become too commercialized. Just like the right amount of salt can flavor a dish, too much salt can ruin it.

In a row of green and yellow Olivers, I spotted this pink one at the Rice County Steam & Gas Engines Show earlier this fall. I have no reason to doubt the genuineness of this tractor owner in calling attention to the fight against breast cancer.

How do we separate those who truly are genuine in their pinkness as opposed to those simply out to perhaps earn a buck or get some media attention for whatever they are selling or promoting?

Ada raises issues like that in her thoughtful piece. I’m not going to steal and repeat all this blogger wrote. Rather, I will point you directly to the source, so click here.

And just for the record:

  • My mother is a breast cancer survivor.
  • My uncle, Dr. Robert M. Bowman, created Femara, a hormone therapy drug used to treat breast cancer in post-menopausal women.
  • A dear friend is currently being treated for breast cancer.
  • Last evening I waited in line for one hour and 15 minutes to comfort friends and their daughter who lost their youngest daughter/sister to colon cancer after two courageous years of battling the disease. Stacey was only 39.
  • Sometimes it’s genuinely easy to separate those who mean well by emphasizing pink from those who have other than the best intentions. Absolutely, this pink tractor showcases one family’s personal story and does not seek to commercialize or gain anything financially from using the color pink.

    WHAT ARE YOUR THOUGHTS on the use of pink to promote breast cancer awareness? Overkill? Just right? Let’s hear.