THE BILLBOARD MESSAGE plays on Minnesota’s tag, “Land of 10,000 lakes.”
But it doesn’t work for me, this Fareway Foods sign along Interstate 35 just north of Faribault promoting the grocer’s meat department with “Meatesota, Land of 10,000 steaks.”
I don’t get it. What 10,000 steaks?
The thing is, I really do like Fareway’s meat, although I have yet to try a steak. I am not a big steak eater. But I certainly savor Iowa chops.
If this is the Iowa based company’s effort to cozy up to native Minnesotans like me with a spin on our state’s thousands of lakes theme, then this fails in my marketing book.
But I suppose in theirs it succeeded. After all, I noticed the billboard and now I’m writing about it.
© Copyright 2014 Audrey Kletscher Helbling
Minnesota Prairie Roots 
Meat is the last thing Minnesota is know for – if at all. I am with you on this marketing fail. I do enjoy a thick and juicy rib eye once in a while.
I can’t even remember the last time I ate a steak. The billboard is a marketing success only because it grabbed my attention. Not for the message.
I think the sign is pun-ny! It sure got Tom’s attention, but he’s a meat and potatoes kind of guy, so that explains that!
Like his brother.
There you go — marketing just wants to be noticed.
So successful!
I get the play on words, but it really does not work with steaks. Plus with all the rain lately I thought MN was now Land of 1 Lake – just kidding! Happy Day 🙂
That was my feeling. This doesn’t work for me w/ steaks. Unless I’m missing something.
Yah…doesn’t really make sense, but I guess it doesn’t have to if it brings in business.
True.